Updated Nov 4, 2026287 apps, US App Store

App Store optimization teardowns

How apps that already sell well build their App Store pages. Each teardown shows the screenshots and why each one helps people download, the icon and design system, and where the ASO points are.

How it works

How the ASO score works

01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.

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How the ASO score works

App name, 25 points

Screenshots, 35 points

Ratings, 25 points

Freshness, 15 points

Your product page wins the install.Know which campaign sent it.