Updated ASO teardown, US App Store
Military Calisthenics Women App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 14K+131.4% vs previous month
- Est. monthly revenue
- $40K−21.5% vs previous month
- Est. revenue ÷ downloads
- $2.86
- Rating
- 4.8★1.8K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
MILITARY CALISTHENICS WORKOUT ANYWHERE!
- military calisthenicsin name
- workoutnot in name
- What it shows
- A large photo of a woman in green workout wear on a camouflage background, with “80M+ Downloads” and “110k+ 5-star rating” badges at the bottom.
- Why it converts
- Names the workout style in large type, so a visitor knows the category at once. The two badges are the app's own claims and give proof right away. No app screen is shown yet.
#2In search results
Strong Muscles In 21 Days
- musclesnot in name
- What it shows
- A 21-day plan calendar with some days marked, above a phone screen for a 4-minute beginner workout called “Band Power Break”.
- Why it converts
- Gives a time frame and shows the plan view and a workout screen together. The calendar tells a visitor there is a program to follow, not only single workouts.
#3In search results
Focus On Your Target Areas
- target areasnot in name
- What it shows
- Three photos labeled “Arms & Back”, “Abs & Core” and “Butt & Legs”, each with a glowing outline on the body area.
- Why it converts
- Lets a visitor pick the body area they care about. Each label is short, and the outline points at one area per photo. It shows no app screen.
#4
7-Day Personalized Challenge
- challengenot in name
- What it shows
- A Challenges screen with a highlighted 7-day glute challenge card and a Join button, and a second challenge card below. Both carry a PRO tag.
- Why it converts
- Shows that short challenges exist and that some need a paid plan. The PRO tags set the expectation before install. The highlighted card is easy to read at small size.
#5
Expert Coach Easy To Follow
- coachnot in name
- What it shows
- A workout in progress with a 00:30 timer and a woman mid-exercise, with three tick labels: “Beginner friendly”, “Video preview” and “Free add time”.
- Why it converts
- Shows the in-workout screen. The tick labels turn three features into short promises to a new user, in plain words.
#6
Posture With Effective Guidance
- posturenot in name
- guidancenot in name
- What it shows
- An exercise detail sheet for “Bent Elbow Shoulder Circles” with a standing demo image, a short tip, and a “Was this helpful?” row.
- Why it converts
- Shows that each move has a demo and a tip, which speaks to people unsure about form.
Icon and design system
What makes the page read as one brand at a glance.
- One illustrated figure on a plain olive background. The subject is clear, but the icon shows no text or military cue beyond the color.
- The olive green matches the camouflage-green backgrounds in the screenshots, so icon and gallery share one color.
- The figure is cropped and fills the frame, so the shape should hold up at small sizes.
- 01
Two-tone captions
A white line, then a yellow line for the key phrase, in bold type on most images.
- 02
Mostly one idea per image
Plan, body areas, challenges, coaching and form guidance each get their own image. A visitor can match one to their own goal.
- 03
Camouflage as the brand
The camouflage pattern and olive green repeat on most images and in the icon. It ties the visuals to the “military” in the name.
- 04
Proof on the first image
The “80M+ Downloads” and “110k+ 5-star rating” badges sit on the first image. They are the app's own printed claims.
- 05
Paid tiers shown openly
The challenge image shows PRO tags on the cards, so a visitor sees that some content is paid before installing.
ASO score breakdown
70 of 100 points. The full rule is under “How the ASO score works” below.
- App name9 / 25
- Uses 27 of 30 characters9/10
- Brand + keyword phrase0/10
- Keywords fill half the name or more0/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings16 / 25
- 4.8 average (full marks at 4.8)15/15
- 1,753 ratings (full marks at 100,000)1.2/10
- Freshness15 / 15
- Last update 14 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+9 pts
4.8 stars from 1,753 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
7 caption terms aren't in the app name: workout, muscles, target areas, challenge, coach, posture, guidance. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name the workout style or category in large text on the first image.
- Put proof on the first image, such as a rating or user count, and keep it to numbers you can back up.
- Show at least one real app screen early, so the first image is not only a photo.
- Give each image one job, such as a plan, an area or a feature.
- Repeat a theme from the icon, such as a color or pattern, across the gallery.
- Show paid labels such as PRO where they appear, so visitors know what to expect.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Military Calisthenics Women uses them for military calisthenics, muscles and target areas.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Military Calisthenics Women uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Military Calisthenics Women on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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