Updated ASO teardown, US App Store
Dribbleup - Sports & Fitness App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 8K+1.3% vs previous month
- Est. monthly revenue
- $60K+0% vs previous month
- Est. revenue ÷ downloads
- $7.50
- Rating
- 4.7★41.5K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Connect all your DribbleUp® sports & fitness products.
- sportsin name
- fitnessin name
- What it shows
- A product picker listing soccer ball, basketball, baseball glove, tennis racket, strength ball and boxing gloves, each with a blue outline.
- Why it converts
- Opens with a setup step instead of a result. It tells a visitor the app works with DribbleUp gear, but not what a session looks like. A visitor who does not own the products gets little reason to continue.
#2In search results
Gamify your sports and fitness experience.
- gamifynot in name
- What it shows
- Left half of a phone tilted off the edge of the image, showing an orange header, a smiling person in a workout video and a “Day 6 of 30” progress bar.
- Why it converts
- The caption promises game-like play, and the cropped phone hints at points and progress. The phone is cut off, so the screen is hard to read on its own.
#3In search results
- What it shows
- Right half of the same tilted phone: an orange header with a check count of 348, a rank of 11th, an avatar, and a bootcamp challenge card with a level selector.
- Why it converts
- Completes the picture from the previous image: ranking, points and a 30-day challenge are the game-like parts. It has no caption, so a visitor must connect it to the previous line.
#4
Elevate your workouts with curated programs.
- workout programsnot in name
- What it shows
- A “New to Basketball” program marked Novice, with Week 1 to 3 tabs and Day 1 and Day 2 sessions, each with a thumbnail, length and Start button.
- Why it converts
- Shows a clear path for a beginner: a named program, daily steps and short sessions. The word “curated” is vague, but the screen backs it up with a concrete plan.
#5
Join the fun with Live classes streaming daily.
- live classesnot in name
- What it shows
- A Today schedule of four live classes with start times, level, length and a Set a reminder button. One is tagged Next.
- Why it converts
- A schedule with real class names and times shows that live content exists today. Large times and buttons stay readable when the image is small.
#6
Work out anytime with On Demand classes.
- on demand classesnot in name
- What it shows
- A class page for “Pound Control”: a person dribbling a ball, then 300 points, Basketball, Intermediate and 10 mins, with a Solo workout mode below.
- Why it converts
- Pairs the live schedule with an any-time option, so a visitor sees both ways to use the app. The stats row gives the points, level and length at a glance.
Icon and design system
What makes the page read as one brand at a glance.
- One mark, the letters DU, on a flat green field. Simple and easy to spot.
- The corner brackets look like a camera frame, which may hint at tracking. The icon does not say what sport or fitness the app covers.
- Text is the whole mark, but it is two large letters, so it stays readable at small sizes. The green does not appear in the screenshots, which use light blue.
- 01
Light blue caption above a phone
Most images use the same layout: a blue caption at the top and a phone below on a pale blue fade. Swiping feels like one system.
- 02
One idea per caption
Each caption names one part of the app: products, game-like play, programs, live classes, on-demand classes.
- 03
Real class screens, not mockups
The phones show actual schedules, program lists and class pages with named sessions, levels and lengths.
- 04
A phone split across two images
One tilted phone runs over the second and third images. It links the two, but each half is hard to read on its own, and the second half has no caption.
- 05
Verb-led captions
Captions start with Connect, Gamify, Elevate, Join and Work out, so each line tells a visitor what they can do.
ASO score breakdown
83 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 28 of 30 characters9.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots23 / 35
- Caption on every screenshot4.2/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings21 / 25
- 4.7 average (full marks at 4.8)13.1/15
- 41,516 ratings (full marks at 100,000)8.1/10
- Freshness15 / 15
- Last update 7 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+4 pts
4.7 stars from 41,516 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
4 caption terms aren't in the app name: gamify, workout programs, live classes, on demand classes. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Start with the result a visitor gets, not a setup or device-pairing step.
- Use one layout for every caption and phone so the set reads as one system.
- Give every image a caption, including the ones that continue a larger picture.
- Name the concrete thing on screen, such as a program or class schedule, instead of a general word like “curated”.
- Check that a split or cropped phone still makes sense when only one half shows in search.
- Add a rating, award or user count if you have one, and place it early.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Dribbleup - Sports & Fitness”, which uses 28. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Dribbleup uses them for sports and gamify.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Dribbleup uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Dribbleup - Sports & Fitness on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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