Updated ASO teardown, US App Store
Loopsy - Crochet & Knitting App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 82K+98.5% vs previous month
- Est. monthly revenue
- $103K−0.8% vs previous month
- Est. revenue ÷ downloads
- $1.26
- Rating
- 4.8★17K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Design Craft Create Where your crochet and knitting ideas come to life
- crochetin name
- knittingin name
- What it shows
- Large yarn-style letters spelling Design, Craft, Create, a line about crochet and knitting ideas, and a laurel badge reading “#1 App Store Fiber Arts App”. A phone edge peeks in at the corner.
- Why it converts
- Names the two crafts in the first frame, so a visitor knows who the app is for. The “#1” is the app's own claim. The app UI is barely visible, so what the app does is left to later images.
#2In search results
All your patterns in one place
- patternsnot in name
- What it shows
- Two phones: a Patterns list with an in-progress hat at 20% complete and folders, and a Discover feed of finished knit and crochet items.
- Why it converts
- Shows a library and a browse feed together, which answers “where do I keep my patterns?”. “Patterns” is a word crafters look for.
#3In search results
Track rows and stitches easily
- rowsnot in name
- stitchesnot in name
- What it shows
- A counters panel with four colored counters (16, 7, 4, 2) over a yarn ball, a crochet hook and a crocheted toy.
- Why it converts
- The counters are large and color-coded, so the feature reads at a glance. “Rows” and “stitches” are the words a crafter uses for this job.
#4
Clear steps, smarter work
- What it shows
- A pattern page with round-by-round text, finished rounds checked off, and the counters panel open at the bottom.
- Why it converts
- Shows the pattern and the counter working together. The caption is general, though. “Clear steps” does not name a feature,.
#5
Organize your yarn stash
- yarn stashnot in name
- What it shows
- A Stash screen with tabs for Yarn, Hooks, Needles and Supplies, and a list of yarn items with brand and color.
- Why it converts
- Adds a second use beyond patterns: keeping track of what you own. The tabs show the stash covers tools, not only yarn.
#6
Import patterns from anywhere
- import patternsnot in name
- What it shows
- An Add Pattern sheet with options for File, Photo, Text, Website, YouTube, Blank and Google Drive, plus a Ravelry tile and a “+1,000 more” Discover banner.
- Why it converts
- Lists the sources a crafter already uses, which lowers the worry about moving existing patterns in. Named sources such as YouTube and Ravelry are things people recognize.
Icon and design system
What makes the page read as one brand at a glance.
- One continuous line forms a single symbol, an elephant head with a loop, which fits the yarn theme.
- Cream line on flat olive green with no text or photo, so it stays simple at small sizes.
- The olive green matches the headline color in the screenshots, so icon and gallery look like one brand.
- 01
Yarn-letter opener
The first image uses big letters that look knitted, plus a badge. It sets a handmade mood before any UI appears.
- 02
One job per image
Each later image has a short caption and one task: find patterns, count rows, follow steps, track yarn, import patterns.
- 03
Headline on top, phone below
Most images use the same layout: a large olive headline at the top, a device in the middle, and yarn or a toy at the edge.
- 04
Real craft objects as props
Hooks, yarn balls and a crocheted toy overlap the phone frames. They show the hobby without covering the UI.
- 05
Named import sources
The import sheet shows File, Photo, YouTube, Ravelry and Google Drive. Naming sources a visitor already uses makes the feature concrete.
ASO score breakdown
88 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 27 of 30 characters9/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings21 / 25
- 4.8 average (full marks at 4.8)15/15
- 17,040 ratings (full marks at 100,000)6.2/10
- Freshness15 / 15
- Last update 7 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+4 pts
4.8 stars from 17,040 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: patterns, rows, stitches, yarn stash, import patterns. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name who the app is for in screenshot 1, in the words that audience uses.
- If screenshot 1 has little UI, make sure screenshot 2 shows what the app does.
- Give each screenshot one job and a caption of five words or fewer.
- Use one headline position, color and type style so the set reads as one system.
- Match the headline color to the icon color.
- Name the real sources or tools your feature connects to, not just “from anywhere”.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Loopsy - Crochet & Knitting”, which uses 27. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Loopsy uses them for crochet, patterns and rows.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Loopsy uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Loopsy - Crochet & Knitting on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
Related
Your product page wins the install.Know which campaign sent it.
Airbridge Core shows which Meta, TikTok, Google and Apple Ads campaign brought each user and what they paid. Trusted by 1,000+ brands processing 100B+ events a month. $40+/mo after a 30-day free trial, no annual contract.