Updated ASO teardown, US App Store
HASfit: Home Workout Programs App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 4K+13.8% vs previous month
- Est. monthly revenue
- $30K+0% vs previous month
- Est. revenue ÷ downloads
- $7.50
- Rating
- 4.9★7.2K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
7 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Workouts you will enjoy
- workoutsnot in name
- What it shows
- A woman in a red HASFIT shirt mid-exercise, two laurel badges (“1 Billion Workouts Completed”, “Voted Best Home Workouts”) and logos for Women's Health, BBC, ABC, CBS and the National Institutes of Health.
- Why it converts
- Puts proof first: the badges are the app's own claims and the logos are press and source marks. The caption is generic, and no app screen is visible yet, so a visitor learns the tone but not the product.
#2In search results
Programs that get results
- programsin name
- What it shows
- A tilted phone with the “30 Day Torch 2.0” program page: a cover image, a “Following” toggle and a checklist of daily workouts.
- Why it converts
- First look at the real app. The program page shows a structured plan, which answers “what do I do after I install?”. “Get results” is a broad promise, so the screen does most of the work.
#3In search results
ALL GOALS
- What it shows
- A man in a red shirt holding dumbbells, with a stacked list over him: strength, weight loss, muscle, fitness, flexibility, mobility, + more. The words fade from dark to light.
- Why it converts
- Lets visitors find their own goal in the list. It carries no app UI.
#4
Over 1,000 follow along videos
- follow along videosnot in name
- What it shows
- A “30 Min Dumbbell Strength” video page with two trainers, workout details (30 mins, advanced/intermediate, high intensity, total body), a Comments tab and one comment.
- Why it converts
- Gives a number for how much content there is, and “follow along” says how the videos are used. The comment shows other people use it. The detail text is small.
#5
Anywhere Any screen
- What it shows
- The same side plank video on a phone, a tablet and a TV, stacked down a red-to-white background.
- Why it converts
- Answers “where can I use it?” with a picture instead of a list. The TV shows that big-screen use is a supported way to work out.
#6
Start at any level
- What it shows
- The search filters: workout length slider, fitness level chips (limited mobility/seated to advanced), equipment checkboxes and muscle group chips, with Intermediate and Dumbbells selected.
- Why it converts
- Speaks to beginners who worry a workout app is too hard. The filter panel shows how a visitor would find a fit. Chips and labels are small.
Icon and design system
What makes the page read as one brand at a glance.
- One shape, a heart that forms a flexed arm, joins “heart” and “fitness” in a single image.
- Red on white matches the red used in the screenshots, so icon and gallery read as one brand.
- A small logo mark sits inside the arm; at small sizes it is likely to disappear, but the heart and arm shapes still read.
- 01
Proof in the first screenshot
The first image carries two award-style badges and five press or source logos. These are the app's own claims. They come before any app screen.
- 02
Red as the brand color
Red headlines, red gradients and red shirts on the trainers. The icon uses the same red, so the gallery looks like one brand.
- 03
Short captions, benefit first
Most captions are two short lines: “Programs that get results”, “Anywhere Any screen”, “Start at any level”. They name a benefit.
- 04
Trainers as the face of the app
Photos of the two trainers in the app's own gear appear on most images. People, not only screens, show what a workout looks like.
- 05
Answers to objections
Later images answer doubts: is there enough to do (1,000+ videos), can I use it on my TV, is it too hard for me (start at any level).
ASO score breakdown
79 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 29 of 30 characters9.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots20 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for5/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size0/5
- Trust signal5/5
- Ratings19 / 25
- 4.9 average (full marks at 4.8)15/15
- 7,181 ratings (full marks at 100,000)4.3/10
- Freshness15 / 15
- Last update 21 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+6 pts
4.9 stars from 7,181 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
2 caption terms aren't in the app name: workouts, follow along videos. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show real app use in screenshot 1 or 2, not only badges and a photo.
- Put awards and press marks near the front, and print only claims you can back up.
- Make each caption name one benefit in two short lines.
- Check text laid over a photo at thumbnail size. Fading text gets hard to read.
- Use one brand color across the icon and the screenshots.
- Answer one doubt per screenshot, such as device, skill level or content size.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “HASfit: Home Workout Programs”, which uses 29. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. HASfit uses them for workouts and programs.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. HASfit uses 7.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- HASfit: Home Workout Programs on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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