Updated ASO teardown, US App Store
Tarot Life: Psychics & Healers App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 20K+0% vs previous month
- Est. monthly revenue
- $28K+0% vs previous month
- Est. revenue ÷ downloads
- $1.40
- Rating
- 4.7★5.7K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Chat With Tarot Readers Choose From Premium Tarot Experts & Gain Clarity
- tarot readersnot in name
- What it shows
- A list of expert cards with photos, star ratings, years of experience and Chat buttons, plus a banner asking “What does 2026 hold for me?”.
- Why it converts
- Says what the app does in the headline: you chat with tarot readers. The Chat buttons show the first action. Named experts with ratings give the visitor something to compare.
#2In search results
Trusted Tarot Readers Connect For Right Guidance & Instant Solutions
- tarot readersnot in name
- What it shows
- A list of readers with photos, green check marks, short specialty lines, experience in years, star ratings and Chat buttons. One row is enlarged.
- Why it converts
- Repeats the chat idea with the check marks and specialty lines a visitor would use to pick a reader. The enlarged row draws the eye to one example.
#3In search results
Know Your Experts Certified & Genuine Tarot Readers, Psychics & Astrologers
- psychicsin name
- astrologersnot in name
- What it shows
- A reader profile card with a “Certified Expert” seal, 1174 reviews, a 5.0 rating and 15 years of experience, above a specialization list and an about section.
- Why it converts
- Shows the proof a visitor looks for before paying for advice: reviews, rating, experience and a certification seal. Naming psychics and astrologers also speaks to people who look for those terms.
#4
Live Chat Connect With Tarot Experts LIVE & Get Instant Solutions
- live chatnot in name
- What it shows
- A chat screen with a countdown timer, a sample question about an ex, and short replies with emoji.
- Why it converts
- Shows what a session looks like, in large chat bubbles that stay readable when small. The sample conversation is about a common reason people seek readings, so a visitor can picture asking their own question.
#5
Astro Reports Personalized Horoscope & Predictions By Expert Astrologers
- horoscopenot in name
- What it shows
- A Reports menu with cards for Horoscope, Daily Predictions, Love Compatibility, Timeline Report, Birth Chart and Predictions 2024, each with a short question.
- Why it converts
- Adds a second use beyond chat: reports without talking to anyone. The question under each card, such as “Is today your lucky day?”, speaks to the visitor in plain words.
#6
Readings Find All Answers With Detailed 3-Card Readings & Tarot Spreads
- tarot spreadsnot in name
- readingsnot in name
- What it shows
- A Tarot menu listing Love Reading, Soulmate spread, Ask A Question, Resolution and Birth Tarot, each with a short question or goal.
- Why it converts
- Covers the tarot card side of the app, which the icon and name point to. It comes last, after chat and reports.
Icon and design system
What makes the page read as one brand at a glance.
- One idea, tarot cards, so the icon names the topic before the app name is read.
- The word TAROT is large and white on purple. It repeats the topic, though the card art alone already says it.
- Purple matches the header bars and lilac backgrounds in the screenshots, so icon and gallery look like one brand.
- The card illustration has fine detail that may blur at the smallest sizes.
- 01
Two-line captions
A thin serif title on line one, then a plain sentence that says what you get. The same layout and spacing repeat on most images.
- 02
People first, features second
The first screenshots show readers with photos, ratings and Chat buttons. Reports and card readings come after.
- 03
Trust built into the UI
Check marks, review counts, star ratings, years of experience and a certification seal appear on the screens themselves, not only in the caption.
- 04
Cards break out of the phone
In some images a row or card is enlarged past the phone frame. It points the eye to the part the caption talks about.
- 05
One lilac system
Most images use the same soft purple gradient, dark purple text and phone frame. Swiping reads as one story.
ASO score breakdown
92 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots35 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings17 / 25
- 4.7 average (full marks at 4.8)13.1/15
- 5,701 ratings (full marks at 100,000)3.8/10
- Freshness15 / 15
- Last update 8 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+8 pts
4.7 stars from 5,701 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: tarot readers, astrologers, live chat, horoscope, tarot spreads, readings. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Open with what the visitor does, in the first headline.
- Show proof on the screen itself: ratings, review counts and credentials.
- Use one layout for every caption so the set reads as a story.
- Enlarge the one element each screenshot is about.
- Show a sample of the real exchange so visitors can picture using it.
- Put the main use first and the secondary features after it.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Tarot Life: Psychics & Healers”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Tarot Life uses them for tarot readers, tarot readers and psychics.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Tarot Life uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Tarot Life: Psychics & Healers on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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