Updated ASO teardown, US App Store
Limba: AI Photo & Video Studio App Store optimization
A Photo & Video app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 300K+0.9% vs previous month
- Est. monthly revenue
- $900K+0.9% vs previous month
- Est. revenue ÷ downloads
- $3.00
- Rating
- 1.0★1 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
One Selfie. 1000+ Viral Looks
- selfienot in name
- viral looksnot in name
- What it shows
- Two stylized portraits on a dark background, a laurel badge reading “4.9/5”, and the line “Your personal AI photo & video studio”.
- Why it converts
- Says what the app makes and from what input: one selfie in, many looks out. The rating badge and the studio line sit in the same frame, so a visitor gets the offer and a trust signal at once. The rating is the app's own printed claim.
#2In search results
New Trends Every Week
- trendsnot in name
- What it shows
- A phone showing the app's home feed with trend cards such as Candy Pool Glamour and Face Paint Fan, and a line “Trending now: World Cup 2026 · Y2K Anime · Headshots”.
- Why it converts
- Shows a library of ready-made styles and says it is refreshed. The named trends give a visitor concrete things to try. Timely topics like World Cup 2026 may also fit what people want right now.
#3In search results
AI Video Generator
- ai video generatornot in name
- What it shows
- A phone showing a stadium crowd video with “LIVE” and “SOCCER HD” labels, a small selfie in the corner with an arrow, and the note “Try new viral stadium trend!”.
- Why it converts
- Names the video feature in a large heading and shows the input (a selfie) next to the result. A visitor can see what the video output looks like. The caption names a feature people look for.
#4
Edit Photos With AI Chat
- ai chatnot in name
- edit photosnot in name
- What it shows
- A chat edit screen with the typed request “Add a private helicopter behind me” over a photo, and a Generate button.
- Why it converts
- The typed request makes the feature easy to understand: describe a change in words and get it. The glowing text box is large, so it stays readable at small size.
#5
Create Any Group Photos
- group photosnot in name
- What it shows
- A group selfie on a rooftop at sunset, with four round face photos below it and arrows pointing up into the picture. The line reads “Add friends, family or anyone!”.
- Why it converts
- Shows a different use case: a photo with several people. The round inputs and arrows explain how the result is made without extra text.
#6
Try Any Hairstyle Instantly
- hairstylenot in name
- What it shows
- Two before-and-after style portraits of the same person with different hair, above a hairstyle and hair dye picker, and a small original photo in a circle.
- Why it converts
- A narrow use case that people look for by name. The picker shows how a visitor would choose a style, and the two results show the change.
Icon and design system
What makes the page read as one brand at a glance.
- One simple ring shape, with no text, so it is easy to recognize at small sizes.
- The purple, pink and orange gradient matches the pink-to-orange headline color used in the screenshots.
- The shape does not say photo or video. The name and the first screenshot carry that meaning.
- 01
Two-tone headlines
Most captions have a white line and a pink-gradient line. The pink part is the feature name, so the eye lands on it first.
- 02
One use case per screenshot
Trends, video, chat edit, group photos and hairstyle each get their own image. Each one is a different reason to install.
- 03
Input shown next to the result
Small round selfies and typed prompts sit beside the finished image. A visitor sees what to give the app and what comes back.
- 04
Trust signal in the first image
The first screenshot prints a “4.9/5” laurel badge. It is the app's own claim, placed where search results show it.
- 05
Dark background with pink glow
Most images use a dark background, a glowing phone and hand-drawn arrows. The set reads as one brand and matches the icon colors.
ASO score breakdown
66 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots35 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings0 / 25
- 1.0 average (full marks at 4.8)0/15
- 1 ratings (full marks at 100,000)0/10
- Freshness6 / 15
- Last update 117 days ago (full marks within 30)6.3/15
Where the points are
- Ask happy users for a rating+25 pts
1.0 stars from 1 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Ship an update+9 pts
The last update was 117 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
8 caption terms aren't in the app name: selfie, viral looks, trends, ai video generator, ai chat, edit photos, group photos, hairstyle. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Put the offer and the input in the first headline, such as what goes in and what comes out.
- Show the input next to the result so a visitor sees how the feature works.
- Give each screenshot one use case and name it in the headline.
- Name current trends or topics in captions when they match what people look for.
- Make the feature name large and clear in each caption.
- Print a rating or similar proof in the first image, and only if it is true.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Limba: AI Photo & Video Studio”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Limba uses them for selfie, trends and ai video generator.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Limba uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Limba: AI Photo & Video Studio on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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