Updated ASO teardown, US App Store
Lumenate: Explore & Relax App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 40K−50.1% vs previous month
- Est. monthly revenue
- $202K−33.5% vs previous month
- Est. revenue ÷ downloads
- $5.05
- Rating
- 4.6★10K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Deep meditation. Inspired living. All via your phone light.
- meditationnot in name
- What it shows
- A person in headphones lit by a phone screen in a dark room, with Vice, The Times and Forbes logos under “Featured in”.
- Why it converts
- Says what the app is for and how it works in two short lines. The press logos are a trust signal near the top, though the image shows no app screen.
#2In search results
Semi-Psychedelic State A safe journey into your subconscious using stroboscopic light.
- What it shows
- The home screen with Explore Your Mind, Relax and De-Stress and Sleep Better rows of session cards.
- Why it converts
- Shows the real library, so a visitor sees how many kinds of sessions exist. The printed claim is the app's own.
#3In search results
Explore Your Mind Explore specific personal growth topics.
- personal growthnot in name
- What it shows
- A session detail page for “Releasing Creativity” with a short description and an offline toggle.
- Why it converts
- Gives one topic a full page, so the visitor sees what a session promises.
#4
Relax and De-Stress Fall effortlessly into a calming and immersive journey.
- relaxin name
- de-stressnot in name
- What it shows
- The player for “Relaxed Exploration” with a pause button, a progress ring and skip controls.
- Why it converts
- Shows the in-session screen, which answers what using it looks like. The caption names stress relief, a goal people look for.
#5
Sleep Better Be neurologically guided into the early stages of sleep onset.
- sleepnot in name
- What it shows
- A session detail page for “Befriending Sleep” with an illustration of a figure in a blanket under a moon.
- Why it converts
- Names a second common goal, sleep, in a large headline. The claim wording is the app's own, and the layout repeats the earlier detail page.
#6
Your Journal Track your ideas, progress and insights.
- journalnot in name
- What it shows
- A dated list of completed sessions, with Journal and Stats tabs.
- Why it converts
- Shows a reason to come back: a record of past sessions.
Icon and design system
What makes the page read as one brand at a glance.
- One simple shape, concentric rings around a dark center, with no text.
- The navy and teal palette matches the dark blue backgrounds in the screenshots.
- The abstract shape does not say meditation by itself, so the name and first caption carry that meaning.
- 01
Photo first, then app screens
The first image is a photo of a person using the phone in the dark. The rest show the app UI in a device frame.
- 02
Press logos on the first image
Vice, The Times and Forbes appear under “Featured in”. A named source is a trust signal.
- 03
Headline plus sub-line
Every image has a title and a sub-line under it. The sub-line carries the longer claim.
- 04
One goal per screenshot
Explore, relax, sleep and journal each get their own image, so a visitor can find the goal they came for.
- 05
Same night-sky background
Dark navy with stars and a phone frame on most app screens. The set reads as one system.
ASO score breakdown
82 of 100 points. The full rule is under “How the ASO score works” below.
- App name23 / 25
- Uses 25 of 30 characters8.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size0/5
- Trust signal5/5
- Ratings16 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 10,003 ratings (full marks at 100,000)5/10
- Freshness15 / 15
- Last update 16 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+9 pts
4.6 stars from 10,003 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+2 pts
5 characters are free. Add the next most important search term.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: meditation, personal growth, de-stress, sleep, journal. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app does and how it works in the first image.
- Put a named press or award mention on an early image if you have one.
- Keep the headline large and make the sub-line short enough to read at thumbnail size.
- Give each screenshot one goal, and name that goal in the headline.
- Choose phone screens where the text is large, or crop to the part the caption points at.
- Use one background and frame style across the set so it reads as one story.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Lumenate: Explore & Relax”, which uses 25. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Lumenate uses them for meditation and personal growth.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Lumenate uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Lumenate: Explore & Relax on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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