Updated ASO teardown, US App Store
SnapEdit: Photo Editor AI App Store optimization
A Photo & Video app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 100K+120% vs previous month
- Est. monthly revenue
- $100K+120% vs previous month
- Est. revenue ÷ downloads
- $1.00
- Rating
- 4.8★14.1K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Remove Object / Clean-up your photos /
- remove objectnot in name
- What it shows
- A portrait with a person, a child and a dog marked in red, a Remove button, and Auto, Manual and Text tabs under the photo.
- Why it converts
- Opens with a clear job: take unwanted things out of a photo. The red marks show what will be removed, so the result is easy to picture.
#2In search results
AI Enhance / Enhance Image Quality /
- ai enhancenot in name
- What it shows
- A face split down the middle with a slider, one side soft and the other sharp, over Face, AI Skin, Blur BG and Light AI options.
- Why it converts
- A before and after split shows the gain in one look. It adds a second reason to install for people who want sharper photos.
#3In search results
AI Portrait / Transform any style with AI /
- ai portraitnot in name
- What it shows
- A woman holding white roses at sunset, a round close-up inset, and a row of style presets such as Popular, Profile and Wedding.
- Why it converts
- The preset row shows there are many styles to pick from. It speaks to people who want new looks of themselves, not just fixes.
#4
Template / Remove BG and Stickers /
- remove bgnot in name
- stickersnot in name
- What it shows
- A cut-out person holding a plush toy, with a scissors line, stickers and a row of IG Story and Photobooth templates.
- Why it converts
- Shows background removal and fun extras in one frame. The template tabs hint at ready-made layouts for social posts.
#5
AI Restore / Save overexposed photo /
- overexposed photonot in name
- What it shows
- A washed-out photo with a yellow glare above a corrected version, and Cool, Warm and Restore buttons.
- Why it converts
- Names a specific problem people have. The glare image makes the fix easy to understand without reading the UI.
#6
AI Skin / Retouch Spotless Skin /
- retouch skinnot in name
- What it shows
- A portrait with an intensity slider, a round close-up inset, and AI skin, Whiten, Smooth and Manual tools.
- Why it converts
- A close-up inset points at the detail being retouched. It ends the set with a common editing task that people look for.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a white S in a frame with a sparkle, gives a single idea that suggests editing with AI.
- The blue and purple gradient is different from the pink and red used in the screenshots, so icon and gallery look less linked.
- Bold shapes and no extra text, so the S stays clear at small sizes.
- 01
Title plus subtitle on every image
A bold red italic feature name, then a second line with the key words in bold.
- 02
Mostly one tool per screenshot
Most images sell one task: remove objects, enhance, portrait styles, templates, restore, skin. Visitors find the one they came for.
- 03
Real editor screens under the photo
Most images show the actual tool bar or options below the photo. The visitor sees the result and the controls together.
- 04
Before and after in one frame
Split views, marked areas and inset close-ups show the change without extra words.
- 05
Captions name common edits
Remove object, AI enhance, remove BG and AI skin are tasks people look for. Most captions name one in plain words.
ASO score breakdown
87 of 100 points. The full rule is under “How the ASO score works” below.
- App name23 / 25
- Uses 25 of 30 characters8.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings21 / 25
- 4.8 average (full marks at 4.8)15/15
- 14,134 ratings (full marks at 100,000)5.8/10
- Freshness13 / 15
- Last update 49 days ago (full marks within 30)13.1/15
Where the points are
- Ask happy users for a rating+4 pts
4.8 stars from 14,134 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Ship an update+2 pts
The last update was 49 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Use the rest of the app name+2 pts
5 characters are free. Add the next most important search term.
- Check caption terms against your subtitle and keywords
7 caption terms aren't in the app name: remove object, ai enhance, ai portrait, remove bg, stickers, overexposed photo, retouch skin. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name the job in the first screenshot and show it happening.
- Give each screenshot one task and one short title.
- Use a split or before and after view so the result needs no explanation.
- Keep the real tool bar visible so visitors see how it works.
- Use the same caption layout and colors on every image.
- Add a rating, award or user count if you have one. This set shows none.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “SnapEdit: Photo Editor AI”, which uses 25. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. SnapEdit uses them for remove object, ai enhance and ai portrait.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. SnapEdit uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- SnapEdit: Photo Editor AI on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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