Updated ASO teardown, US App Store
English Bites App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 46K−45.6% vs previous month
- Est. monthly revenue
- $115K−5.7% vs previous month
- Est. revenue ÷ downloads
- $2.50
- Rating
- 4.6★170 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
7 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Learn 5,000 words and phrases without cramming
- wordsnot in name
- phrasesnot in name
- What it shows
- A flash card for “speak” with slow and normal audio buttons and “Already know” and “Learn” buttons, plus chips for “Top 100 verbs” and “Top 100 adjectives”.
- Why it converts
- Says what the app teaches and how much, and shows the study action in the same frame. The “without cramming” line states the benefit instead of a feature.
#2In search results
Start speaking English fluently
- speaking englishnot in name
- What it shows
- A “Pronounce the word” card for “flowers” with audio buttons and a large microphone button; the spoken word shows in green.
- Why it converts
- Names a skill people want, speaking, and shows the exercise that trains it. The green result gives instant feedback a visitor can read at a glance.
#3In search results
Achieve your goals in 3 months
- What it shows
- A grid of topic tiles: Work and Employment, Business and Finance, School and University, Movies and Theater, In the City, Traveling.
- Why it converts
- Shows the topics a learner can pick, so a visitor can find their own reason to study. “3 months” is the app's own claim about timing.
#4
Understand spoken English easily
- spoken englishnot in name
- What it shows
- A “Select the translation” card for “adventure” with three audio answers shown as waveforms, one green, one red, one grey.
- Why it converts
- Covers listening, another skill. The green and red rows show right and wrong answers without any reading.
#5
Build your vocabulary from day one
- vocabularynot in name
- What it shows
- An “Enter translation” card for “morning” with the letters “morni” typed and a letter keyboard below.
- Why it converts
- “Vocabulary” is a word learners look for. The half-typed word shows the exercise in progress.
#6
Do not forget what you've learned and stay sharp
- What it shows
- A timed “Select the translation” card for “fresh” with a countdown showing 4 and two answer buttons, one green.
- Why it converts
- Speaks to a common worry, forgetting, and shows a quick review drill.
Icon and design system
What makes the page read as one brand at a glance.
- The name is the main element, so the icon says what the app is called before anything else.
- The flag points to English, but the text carries most of the meaning.
- Bold letters with a dark outline stay readable at small sizes, though the two-line name fills most of the space.
- 01
One skill per screenshot
Words, speaking, topics, listening, vocabulary and review each get one image. A visitor can see which skills the app trains.
- 02
Big caption, one card
A large bold caption pairs with a single card from the app. Most images show only one exercise, so it reads at search-result size.
- 03
Colors rotate, layout mostly stays
The background cycles through yellow, purple and blue while the phone frame and bold type stay similar. The set feels like one system.
- 04
Colors that show right and wrong
Green marks a correct answer in the speaking, listening and review images, and red marks a wrong one in the listening image. The feedback is understood without reading.
- 05
Caption names the skill
Phrases like “speaking English”, “spoken English” and “vocabulary” name things learners look for. The first caption also gives a size: 5,000 words and phrases.
ASO score breakdown
46 of 100 points. The full rule is under “How the ASO score works” below.
- App name4 / 25
- Uses 13 of 30 characters4.3/10
- Brand + keyword phrase0/10
- Keywords fill half the name or more0/5
- Screenshots27 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for6.7/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings11 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 170 ratings (full marks at 100,000)0/10
- Freshness4 / 15
- Last update 140 days ago (full marks within 30)4/15
Where the points are
- Use the rest of the app name+21 pts
17 characters are free. Add the next most important search term.
- Ask happy users for a rating+14 pts
4.6 stars from 170 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Ship an update+11 pts
The last update was 140 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: words, phrases, speaking english, spoken english, vocabulary. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Put your scope in screenshot 1, such as how much it teaches, and show the main action beside it.
- Show one exercise or screen per image, so it reads at thumbnail size.
- Write captions as the result the user wants, not the feature name.
- Name the skills or topics in the words your users use.
- Change background colors between images, but keep layout and type fixed.
- If you have ratings, awards or user counts, show one early. Add a real proof point where there is none.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. English Bites uses them for words and speaking english.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. English Bites uses 7.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- English Bites on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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