Updated ASO teardown, US App Store
The Sculpt Society App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 2K+0% vs previous month
- Est. monthly revenue
- $200K+0% vs previous month
- Est. revenue ÷ downloads
- $100.00
- Rating
- 4.9★4.1K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
5 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
THE SCULPT SOCIETY
- What it shows
- The app name in large serif capitals over a photo of a woman in a red outfit seated in a split on a pink floor. No app screen is shown.
- Why it converts
- Sets a clear brand look, but a visitor learns little about what the app does. The name is the only text, and Apple's guidance is to show the app in use, not title art.
#2In search results
The body wants what it wants
- programsnot in name
- What it shows
- A phone showing a Classes list (Quickie Abs, Quickie Booty, Quickie Legs) beside a close-up of an arm holding a red dumbbell. Small text names a celebrity fitness trainer who leads the programs.
- Why it converts
- This is the first image that shows the app and says what it offers: curated programs. The slogan is vague, and the useful text sits in a small paragraph that is hard to read in search results.
#3In search results
Choose from 5 min Quickies to 50 min Full Bodies Featuring: Sculpt, Strength, Dance Cardio, Prenatal, Postpartum & Recovery
- dance cardionot in name
- prenatalnot in name
- What it shows
- A partly cropped phone with a list of Quickie classes, next to a woman resting on her forearms. A right-aligned list names the class types.
- Why it converts
- Lists class lengths and types in plain words, so a visitor can match it to their own need. It names several things people look for, but the block of small text is dense.
#4
1,000+ on-demand (and new) workouts to change your mind about your body
- workoutsnot in name
- What it shows
- A phone with three workout tiles, two tagged NEW, over a red leg shape and a pale ball. The caption states a 1,000+ workout count.
- Why it converts
- The count shows how much content there is, and the NEW tags suggest the library is updated. The count is the app's own claim. The caption is long and wraps over several lines.
#5
Join us today and discover the endorphin buzz everyone's talking about
- What it shows
- A black-and-white photo of a woman seated on the floor with a towel around her neck. Four press logos are printed on the left: Today, Vogue, Elle and Forbes.
- Why it converts
- Press logos give outside proof, which helps visitors who don't know the brand. The text works as a call to join.
Icon and design system
What makes the page read as one brand at a glance.
- The icon is a three-letter monogram. It says nothing about fitness, so the name and screenshots carry that job.
- Text is the only element, and Apple's guidance is to use text only when it is essential. Here it is the brand.
- Dark maroon on off-white is clean at small sizes. The serif type matches the captions, and the maroon sits close to the red in the photos.
- 01
Photo-led gallery
Large photos fill most images. Some phones are cropped. The look is closer to a fashion ad than an app screen.
- 02
One type and color system
Thin serif captions in the top or bottom corner, a red and neutral palette, and the same phone frame where a phone appears. Swiping reads as one brand.
- 03
Brand name first
The first image is the app name over a photo. It builds recognition, but it does not say what the app does.
- 04
Specific scope in plain words
Class lengths, class types and a library size are printed. A visitor can judge fit without opening the app.
- 05
Press logos at the end
Four outlet logos close the set with a call to join. They sit in the last image.
ASO score breakdown
60 of 100 points. The full rule is under “How the ASO score works” below.
- App name6 / 25
- Uses 18 of 30 characters6/10
- Brand + keyword phrase0/10
- Keywords fill half the name or more0/5
- Screenshots21 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for6/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size0/5
- Trust signal5/5
- Ratings18 / 25
- 4.9 average (full marks at 4.8)15/15
- 4,050 ratings (full marks at 100,000)3/10
- Freshness15 / 15
- Last update 17 days ago (full marks within 30)15/15
Where the points are
- Use the rest of the app name+19 pts
12 characters are free. Add the next most important search term.
- Ask happy users for a rating+7 pts
4.9 stars from 4,050 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
4 caption terms aren't in the app name: programs, dance cardio, prenatal, workouts. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the app in use in screenshot 1, not only the name or a mood photo.
- Keep captions to a few words in large type so they read at thumbnail size.
- Name class types, lengths or features with the words your users use.
- Move your strongest outside proof earlier than the last image.
- If you use photos, keep the app screen large enough to read.
- Use one type style, palette and phone frame across the set, and match the icon to it.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. The Sculpt Society uses them for programs and dance cardio.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. The Sculpt Society uses 5.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- The Sculpt Society on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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