Updated ASO teardown, US App Store
AI Video Generator - OpenVideo App Store optimization
A Photo & Video app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 60K+3% vs previous month
- Est. monthly revenue
- $200K+3.1% vs previous month
- Est. revenue ÷ downloads
- $3.33
- Rating
- 4.3★640 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
AI VIDEO GENERATOR
- ai video generatorin name
- What it shows
- A collage of smiling people in different places, with a main photo of a woman in a convertible making a peace sign.
- Why it converts
- Names the app's job in plain words on the first image. The photo grid shows the kind of result before any interface appears, so a visitor knows what they would make.
#2In search results
Create Viral Stunning AI Videos
- ai videosnot in name
- What it shows
- A small “Before” selfie in the corner and a dramatic result: a person on a jet ski with a shark behind them. Share and Save buttons sit at the bottom.
- Why it converts
- The Before and After pair shows the change in one frame. The Share and Save buttons hint at the next step. “Viral” is the app's own claim.
#3In search results
Try Various Amazing Effects
- effectsnot in name
- What it shows
- A Before selfie and a result of a man appearing to fly over a city street at dusk, with Share and Save buttons.
- Why it converts
- Shows that one photo can become different scenes.
#4
Create Trending AI Fan Cam Videos
- ai fan camnot in name
- What it shows
- A Before photo and a result of a woman in a baseball jersey in a stadium seat, with a play button on the video.
- Why it converts
- Names a specific format people may look for. The play button shows the result is a moving video, not a still.
#5
Create Dancing AI Baby Videos
- ai baby videosnot in name
- What it shows
- A Before photo of a baby and a result of the baby dancing in a kitchen, with a play button.
- Why it converts
- Gives a concrete use case that a parent can picture. A narrow caption speaks to one group of visitors.
#6
Join Viral AI Dance Trends
- ai dancenot in name
- What it shows
- An older man dancing on a sidewalk with a Before inset, a play button, and a row of dance style chips such as “No Batidão”, “Bombale” and “Gangste”.
- Why it converts
- The chips show that a dance style can be picked, which is the first look at controls in the set. “Join” frames it as a trend the visitor can be part of.
Icon and design system
What makes the page read as one brand at a glance.
- One shape, an open ring in a single gradient, with no text.
- The purple, pink and orange gradient matches the glowing caption bars in the screenshots, so icon and gallery share one look.
- The ring has no hint of video or AI, so the name and the first screenshot must explain the app.
- 01
Before and After in most demos
A small Before photo sits in the corner of most results. The visitor sees the input and the output without reading anything.
- 02
Two-line captions with a glowing bar
A thin white verb line, then the key word in bold white inside a gradient bar. The bar draws the eye to the feature name.
- 03
One use case per screenshot after the first
Viral clips, effects, fan cam, baby dance and dance trends each get one image. Each names a format people look for.
- 04
Similar layout across the set
Most images have a dark background, a caption on top and a phone frame; some add Share and Save buttons below. Swiping reads as one set.
- 05
Results over interface
The screenshots show finished videos, not menus. The only control shown is the row of dance chips on the last image.
ASO score breakdown
71 of 100 points. The full rule is under “How the ASO score works” below.
- App name20 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more0/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings6 / 25
- 4.3 average (full marks at 4.8)5.6/15
- 640 ratings (full marks at 100,000)0/10
- Freshness15 / 15
- Last update 27 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+19 pts
4.3 stars from 640 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: ai videos, effects, ai fan cam, ai baby videos, ai dance. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name the app's job in plain words in screenshot 1.
- Show the input next to the output when your app transforms something.
- Give each screenshot one use case that your users want.
- Put the words your users use in the large part of the caption.
- Keep one layout and one color system across every image.
- If your app has proof such as a rating or press mention, show it near the front.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “AI Video Generator - OpenVideo”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. AI Video Generator uses them for ai video generator, ai videos and effects.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. AI Video Generator uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- AI Video Generator - OpenVideo on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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