Updated ASO teardown, US App Store
PlantAID:identifier&care guide App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 8K−96% vs previous month
- Est. monthly revenue
- $101K−49.4% vs previous month
- Est. revenue ÷ downloads
- $12.63
- Rating
- 4.8★435 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
AI-Powered Plant Diagnosis Assistant
- plant diagnosisnot in name
- What it shows
- A large leaf with brown spots and call-outs for yellowing, torn and wilting leaves, plus light and temperature tips. A five-star row reads “Join 7M+ Users & 32M+ Plants”.
- Why it converts
- Says what the app does in the headline and shows the leaf problems it speaks to. The user and plant counts are the app's own printed claim, placed in the first frame where a visitor sees them early.
#2In search results
Accurate Plant Identification
- plant identificationnot in name
- What it shows
- A phone scanning a spotted tomato leaf, with a result card reading Tomato, Early Blight, 92% Match. Four small icons below: High Accuracy, Instant Results, Disease Detection, Expert Guidance.
- Why it converts
- Shows the scan-to-result flow in one image, so the visitor sees what they get after pointing the camera. The small icon row is hard to read at thumbnail size.
#3In search results
Cure & Prevent Plant Disease
- plant diseasenot in name
- What it shows
- A Treatment Plan screen for a fiddle leaf fig with treatment, watering and fertilizing tasks, and a View Details button.
- Why it converts
- Shows what happens after a diagnosis: a task list. This answers the next question a visitor has, which is what to do about the problem.
#4
Comprehensive Care Guide
- care guidein name
- What it shows
- A care tips screen with temperature, light, watering, pot, fertilizing and pests, a Popular Questions list and an ask box. A smiling person in an apron stands at left.
- Why it converts
- Gives a reason to keep the app after the first scan: ongoing care advice. The caption is broad, so it does not name one specific task.
#5
Be Aware of Toxic Plants
- toxic plantsnot in name
- What it shows
- An Oleander alert card marked “Highly Toxic to Pets & Humans”, with a cat and a dog in front of the phone.
- Why it converts
- Uses a cat and a dog to tie the feature to a feeling, keeping a family safe. It is a different reason to install than diagnosis.
#6
Ask Plant Care Experts
- plant care expertsnot in name
- What it shows
- A chat screen with a profile named Susan Green, labeled Plant Expert, and three suggested questions. A mic button sits at the bottom.
- Why it converts
- Shows a human-style help option for people who want a second opinion. The suggested questions make the chat easy to picture.
Icon and design system
What makes the page read as one brand at a glance.
- Two ideas in one mark: leaves for plants, scan brackets for the camera. That fits an app that identifies plants from a photo.
- Green and yellow match the dark green headlines and green bars in the screenshots, so icon and gallery look like one brand.
- The star and brackets add some detail. The shapes are bold and flat, so they should still read when small, but this is worth checking at the smallest size.
- 01
Big serif headline, short subline
Most images have a dark green headline in large serif type and a plain line below it. The headline names the feature, which keeps the message quick to read.
- 02
One feature per screenshot
Diagnosis, identification, treatment, care guide, toxic plants and expert chat each get their own image. Each one covers a different reason to install.
- 03
Same frame on most images
Most images have a logo on top, a phone in the middle, a plant-and-garden photo background, and a green footer line. Swiping feels like one set.
- 04
Result shown, not just the camera
The scan image ends on a named result with a match score. The next image shows the treatment plan that follows.
- 05
A printed usage claim up front
The first image carries “Join 7M+ Users & 32M+ Plants” under a star row. These are the app's own numbers, and the page does not show a source for them.
ASO score breakdown
89 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots35 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings15 / 25
- 4.8 average (full marks at 4.8)15/15
- 435 ratings (full marks at 100,000)0/10
- Freshness14 / 15
- Last update 37 days ago (full marks within 30)14.3/15
Where the points are
- Ask happy users for a rating+10 pts
4.8 stars from 435 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Ship an update+1 pts
The last update was 37 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: plant diagnosis, plant identification, plant disease, toxic plants, plant care experts. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name the main job in the headline of screenshot 1.
- Show the result of the main action, not only the screen where it starts.
- Give each screenshot one feature and one headline.
- Keep one frame, font and color set across the whole gallery.
- Put any user count or rating in the first image, and only if it is true.
- Make small icon rows and fine UI text larger, or cut them, so they read in search results.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “PlantAID:identifier&care guide”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. PlantAID uses them for plant diagnosis, plant identification and plant disease.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. PlantAID uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- PlantAID:identifier&care guide on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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