Updated ASO teardown, US App Store
ClaimWise: Class Actions App Store optimization
A Utilities app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 30K−25% vs previous month
- Est. monthly revenue
- $24K−24.3% vs previous month
- Est. revenue ÷ downloads
- $0.80
- Rating
- 4.6★1.3K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
5 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Companies owe you money
- settlementsnot in name
- What it shows
- A green background with the ClaimWise logo and a phone showing a home screen with a “Picked for You” row: Amazon (“Up to $51”) and TikTok (“$1 - $100K”), each with days left, plus filter chips.
- Why it converts
- States the promise in plain words and shows the app in use right away. The named brands and dollar amounts make the idea concrete. It does not say what a visitor has to do to get paid.
#2In search results
Claim your share and get paid
- claimnot in name
- What it shows
- Silver coins stamped with brand logos (Google, TikTok, AT&T, Wells Fargo, Capital One, Toyota) around the headline, with a sliver of the app list at the left edge.
- Why it converts
- Gives the action and the payoff in one line. The coins echo the app icon. There is almost no app UI here.
#3In search results
Find cases from top brands
- casesnot in name
- What it shows
- A list of brand rows with days left and payout ranges: Amazon up to $51, TikTok $1 - $100,000, AT&T $1 - $2,500, YouTube up to $1.2K, Temu up to $5K, StubHub up to $500.
- Why it converts
- Shows the browse step with recognizable brand names, so a visitor can spot one they use. Large green amounts are easy to scan.
#4
Submit your claims, fast
- claimsnot in name
- What it shows
- A detail sheet for a Temu claim with a “No Proof” tag, Details and Eligibility sections, “Up to $5,000” and a green Claim button.
- Why it converts
- Shows what happens after choosing a case: a short description, who may qualify and one button. This answers how much effort it takes. The “No Proof” tag speaks to a common worry.
#5
Get back $100s or more!
- What it shows
- A Settlement Earnings screen with $2,909 Total Potential Earnings, “5 settlements claimed”, and claimed rows for AT&T, Arhaus and Panera Bread marked “Claim Submitted”.
- Why it converts
- Ends on the result: a running total and a list of claims already sent. The large number carries the message. The headline is the app's own claim.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a coin with a dollar sign, says “money” before the name is read.
- The green background matches the screenshot backgrounds, so icon and gallery read as one brand.
- No text and a plain background, so it stays clear at small sizes.
- 01
Big white headline on green
Most images have a short, bold white headline on the same green. The text is large and has strong contrast, so it reads at small size.
- 02
Promise first, steps after
The first image says the benefit. Later images walk through find, submit and result.
- 03
Named brands and dollar amounts
Real brand names with payout ranges make the idea concrete and let a visitor find a brand they use.
- 04
Coins tie icon and gallery together
The silver coin from the icon returns as a visual motif, so the gallery looks like one system.
- 05
Phone placement changes, style mostly does not
The phone moves up, down and off the edge from image to image. Color, font and headline style stay close to the same.
ASO score breakdown
78 of 100 points. The full rule is under “How the ASO score works” below.
- App name23 / 25
- Uses 24 of 30 characters8/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings12 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 1,286 ratings (full marks at 100,000)0.5/10
- Freshness15 / 15
- Last update 13 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+13 pts
4.6 stars from 1,286 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+2 pts
6 characters are free. Add the next most important search term.
- Check caption terms against your subtitle and keywords
4 caption terms aren't in the app name: settlements, claim, cases, claims. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say the benefit in plain words in screenshot 1, and show the app in use beside it.
- Use real names and real amounts in your UI so the value feels concrete.
- Keep headlines to a few large words with strong contrast to the background.
- Answer the main worry in a screenshot, such as effort or proof needed.
- Reuse a visual from your icon in the gallery so both look like one brand.
- Show a result screen near the end so visitors see what they end up with.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “ClaimWise: Class Actions”, which uses 24. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. ClaimWise uses them for settlements, claim and cases.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. ClaimWise uses 5.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- ClaimWise: Class Actions on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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