Updated ASO teardown, US App Store
Luvly: Face Yoga Exercises App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 15K+3.4% vs previous month
- Est. monthly revenue
- $60K−25% vs previous month
- Est. revenue ÷ downloads
- $4.00
- Rating
- 4.6★20K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Face yoga app
- face yogain name
- What it shows
- The Luvly name and icon at the top, “Face yoga app” in large script type over a leaf photo, and a “3M+ DOWNLOADS worldwide” laurel badge at the bottom.
- Why it converts
- Names the category in the first frame and shows the brand name and a download count. It shows no exercise or screen yet, and the download count is the app's own printed claim.
#2In search results
Feel your best at any age
- What it shows
- A close-up photo of a woman's face and neck with white arrows drawn on the skin, and a checklist: “Easy routines. Daily care. Healthy habits.”
- Why it converts
- Sets a mood and shows the idea behind face yoga: arrows mark the direction of the movement. The caption is a general promise rather than a named use.
#3In search results
Programs designed for you
- programsnot in name
- What it shows
- Three program cards (Defined Jawline, Face Fat, Acne), each with a photo of a person and a row of day tiles with minutes and exercise names.
- Why it converts
- Shows concrete goals people might come with. The cards turn “programs” into things a visitor can pick from, and the day tiles show the plan is spread over days.
#4
Daily skincare routine
- skincarenot in name
- What it shows
- A Day 1 screen of an Anti-Wrinkle Program with a 3 min “Natural Cheek Uplift” lesson card, area tags (Forehead, Cheeks, Chin) and a Start button.
- Why it converts
- Shows what a single day in the app looks like. The caption names skincare, a term the app's audience may use, and the Start button makes the next step clear.
#5
Video lessons Easy-to-follow
- video lessonsnot in name
- What it shows
- A video player with an instructor's face, hands pressed under the chin, a caption line “Press your thumbs tightly against your chin”, and playback controls.
- Why it converts
- Shows how the exercises are taught, which answers the question of how a visitor would learn the moves. The on-screen subtitle shows guidance is spelled out.
#6
Diary of your skin changes
- skin diarynot in name
- What it shows
- A Progress screen with a week strip and a face photo in a mirror frame, a “How does your skin feel today?” question and an “Analyze My Skin Factors” button.
- Why it converts
- Adds a reason to keep using the app after the first lesson: tracking how the skin looks and feels. It gives a reason beyond the exercises.
Icon and design system
What makes the page read as one brand at a glance.
- One illustration of a face in profile with upward arrows hints at face exercises without any text.
- Flat illustration, not a photo, with a plain peach background, so it stays clear at small sizes.
- The peach tone differs from the green and white used in the screenshots, so the icon and gallery share a calm look but not one palette.
- 01
Two-line captions with a highlighted second line
A dark green first line and a second line on a pale green marker band. The band draws the eye to the key phrase and keeps contrast high.
- 02
One idea per screenshot
Programs, a daily routine, video lessons and a skin diary each get their own image. A visitor can scan the set as a short list of what the app offers.
- 03
Real app screens in a phone frame
Most images show an actual screen of the app, from program cards to a lesson player. Visitors see what they will use, not only stock photos.
- 04
A download count on the opening image
“3M+ DOWNLOADS worldwide” sits in a laurel badge on the first frame. It is the app's own claim, and it is placed where visitors see it first.
- 05
One calm green and cream look
Soft green, cream and serif accents repeat on most images, so swiping feels like one brand.
ASO score breakdown
80 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 26 of 30 characters8.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings18 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 19,969 ratings (full marks at 100,000)6.5/10
- Freshness10 / 15
- Last update 79 days ago (full marks within 30)10.1/15
Where the points are
- Ask happy users for a rating+7 pts
4.6 stars from 19,969 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Ship an update+5 pts
The last update was 79 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
4 caption terms aren't in the app name: programs, skincare, video lessons, skin diary. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name what the app does in plain words on the first image.
- Show a screen or a result in the first image, not only a title and a logo.
- Give each screenshot one idea and one short caption.
- Highlight the key phrase of each caption with a color band.
- Put a trust signal, such as a download count, where visitors see it first.
- Show a real screen for each feature so visitors know what they get.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Luvly: Face Yoga Exercises”, which uses 26. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Luvly uses them for face yoga and programs.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Luvly uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Luvly: Face Yoga Exercises on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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