Updated ASO teardown, US App Store
TrainingPeaks: Plan Train Lift App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 10K+0.4% vs previous month
- Est. monthly revenue
- $504K+0.3% vs previous month
- Est. revenue ÷ downloads
- $50.40
- Rating
- 4.7★12.8K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
The complete training platform for runners, cyclists, and triathletes.
- training platformnot in name
- What it shows
- The TrainingPeaks logo, a large tagline, and three angled photos of a runner, a cyclist and swimmers at a race start. No app screen.
- Why it converts
- Names the audience, runners, cyclists and triathletes, so a visitor knows who it is for. It shows people, not the product in use, so how the app works is left to the next images.
#2In search results
Plan training. Sync workouts. Find coaches.
- plan trainingnot in name
- coachesnot in name
- What it shows
- A calendar month with marked workout days, a Performance Metrics row (Fatigue 90, Fitness 74, Form -17), and a Sub Threshold Intervals workout with 1:21:58, 15.1 mi and 91 TSS.
- Why it converts
- The first look at the real app. Three short verbs map to three things people look for: planning, syncing and finding a coach.
#3In search results
Train with a coach, a plan, or indoors on TrainingPeaks Virtual.
- trainingpeaks virtualnot in name
- What it shows
- A phone dashboard with a landscape screen laid over it, showing a rider on a road in an indoor-cycling view with stat overlays.
- Why it converts
- Shows a second way to use the product beyond the calendar.
#4
Lift with interactive strength training tools.
- strength trainingnot in name
- What it shows
- A strength workout list: a Superset with instructions, a Back Squat and Alt Rev Lunge with video thumbnails, and reps and weight fields for each round.
- Why it converts
- Speaks to people who lift as well as run or ride. The reps and weight fields show what the tool does, not just that it exists.
#5
Be ready with analytics to understand your progress.
- analyticsnot in name
- What it shows
- Performance Metrics (Fitness 74, Form -17, Fatigue 90), a Today's Training Readiness bar marked Optimal, and Health Insights for HRV, resting heart rate and sleep.
- Why it converts
- Gives the reason to keep using the app after setup: seeing progress. The readings are shown as the app labels them.
#6
Connect and sync with hundreds of devices.
- devicesnot in name
- What it shows
- A purple-to-blue screen with device brand logos (Apple Watch, Garmin, Suunto, Amazfit, Polar, WHOOP, Wahoo, COROS) around the TrainingPeaks logo.
- Why it converts
- Answers a common doubt before download: will my watch or bike computer work with it. Named brands make the claim concrete.
Icon and design system
What makes the page read as one brand at a glance.
- One abstract mark, no text, so it stays simple at small sizes.
- The blue on navy matches the blue accents and dark type used in the screenshots, so icon and gallery share one look.
- The shape does not say what the app does. The name and first caption have to carry that.
- 01
Bold lead word, regular rest
Most captions open with a bold verb or phrase (Plan, Train, Lift, Be ready, Connect and sync) and finish in regular weight. The eye lands on the action first.
- 02
Mostly one idea per image, in a clear order
After the audience statement, the images take on jobs such as plan, train, lift, understand progress and connect devices.
- 03
Same frame on most images
Most images use a light gradient top, a dark centered caption and one phone below. The pink and blue color washes at the edges repeat on several images.
- 04
Real app screens
Calendar, strength log and metrics are shown with live-looking data, so a visitor sees what they would use.
- 05
Compatibility shown with named brands
The last image lists device logos instead of just saying 'works with many devices', which makes the claim easy to check.
ASO score breakdown
84 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots25 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings19 / 25
- 4.7 average (full marks at 4.8)13.1/15
- 12,766 ratings (full marks at 100,000)5.5/10
- Freshness15 / 15
- Last update 2 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+6 pts
4.7 stars from 12,766 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
7 caption terms aren't in the app name: training platform, plan training, coaches, trainingpeaks virtual, strength training, analytics, devices. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say who the app is for in the first image if your category is crowded.
- Show the app in use early, not only a logo and a tagline.
- Give each screenshot one job and one short caption.
- Start captions with a bold action word so they scan fast.
- Name the integrations your users already own, with their logos.
- Keep one frame, one type style and one color family across the set, and match the icon.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “TrainingPeaks: Plan Train Lift”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. TrainingPeaks uses them for training platform, plan training and trainingpeaks virtual.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. TrainingPeaks uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- TrainingPeaks: Plan Train Lift on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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