Updated ASO teardown, US App Store
ReelMe: AI Photo & Video App Store optimization
A Photo & Video app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 112K+2% vs previous month
- Est. monthly revenue
- $563K+2.2% vs previous month
- Est. revenue ÷ downloads
- $5.03
- Rating
- 4.5★8.2K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
A little dance a lot of joy
- dancenot in name
- What it shows
- A smiling baby mid-dance in a video, with a small photo of the same baby in a circle, a 00:01 to 00:08 timeline, a “Describe your edit” field, Photo and Video tabs and a Create button.
- Why it converts
- Shows the result first: a short video made from one photo. The circled source photo with an arrow makes the idea clear in one glance. The caption sells a feeling, not a feature, but it never says “AI” or “video”, so the first frame leans on the picture to explain the app.
#2In search results
Your love your moment
- What it shows
- A black-and-white couple photo inside a heart shape, with two small face photos joined by a plus sign and a Save button.
- Why it converts
- The plus sign between two photos shows the input and the result together. It speaks to a second use, couples and keepsakes.
#3In search results
Step into your iconic 80s era
- 80snot in name
- What it shows
- A four-photo grid of retro 80s styled portraits, a “Retro 80s Styles” label with “4 Photos”, a Generate button and a Premium tag.
- Why it converts
- Names a specific style people may look for. The grid shows range in one frame. The Premium tag shows up front that this feature is paid.
#4
Your pet your other self
- petnot in name
- What it shows
- Two stacked black-and-white images where a face is paired with a pet's face, a “2 Photos” label, a Generate button and a Premium tag.
- Why it converts
- A playful, shareable idea that needs no explanation. “Pet” is a concrete word a person might look for. The caption is short and uses parallel lines.
#5
Make every sunset unforgettable
- sunsetnot in name
- What it shows
- A woman in a white dress among hot air balloons at sunset, with her source photo in a circle and Share and Save buttons.
- Why it converts
- A travel-style photo result with the source photo shown again. The caption is a general promise rather than a named feature.
#6
Birthday videos in seconds
- birthday videosnot in name
- What it shows
- A woman in a black dress holding a cake, with her source photo in a circle, a video timeline, a Video label, a Generate button and a Premium tag.
- Why it converts
- Names a clear use case and a time benefit in few words. “Birthday videos” is a phrase people look for, and it matches the video side of the app name.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a play triangle, points to video before the name is read.
- The cyan and purple edges echo the purple background used in the screenshots, so icon and gallery look like one brand.
- No text, and a single shape on a dark ground, so it stays clear at small sizes. It does not say “photo” or “AI”, so the name carries that.
- 01
Result first, with the source photo
Most screens show a finished image or video and a small circle with the original photo and an arrow. The before and after is clear without reading.
- 02
Two-line captions
Captions have two lines, with the key phrase in bold white capitals.
- 03
Different use case on each image
Dance, couples, 80s style, pets, sunsets and birthdays. Each image speaks to a different reason to try the app.
- 04
Same frame and background
A purple starry background, a centered phone and the same caption position on most images. Swiping feels like one set.
- 05
Premium tags on some screens
Some screens show a Premium tag next to Generate. A visitor sees which features cost extra before they install.
ASO score breakdown
79 of 100 points. The full rule is under “How the ASO score works” below.
- App name23 / 25
- Uses 24 of 30 characters8/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings14 / 25
- 4.5 average (full marks at 4.8)9.4/15
- 8,208 ratings (full marks at 100,000)4.6/10
- Freshness14 / 15
- Last update 36 days ago (full marks within 30)14.4/15
Where the points are
- Ask happy users for a rating+11 pts
4.5 stars from 8,208 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+2 pts
6 characters are free. Add the next most important search term.
- Ship an update+1 pts
The last update was 36 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: dance, 80s, pet, sunset, birthday videos. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the finished result in the first image, not the menu that makes it.
- Show the input next to the output when your app transforms something.
- Give each screenshot one use case a visitor can recognize as their own.
- Name the specific use, like “birthday videos”, instead of a general promise.
- Keep one frame, one background and one caption position across the set.
- Add a rating, award or user count if you have a real one. This set shows none.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “ReelMe: AI Photo & Video”, which uses 24. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. ReelMe uses them for dance and 80s.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. ReelMe uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- ReelMe: AI Photo & Video on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
Related
Your product page wins the install.Know which campaign sent it.
Airbridge Core shows which Meta, TikTok, Google and Apple Ads campaign brought each user and what they paid. Trusted by 1,000+ brands processing 100B+ events a month. $40+/mo after a 30-day free trial, no annual contract.