Updated ASO teardown, US App Store
SHRED: Gym & Home Workouts App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 13K−2.5% vs previous month
- Est. monthly revenue
- $100K+0% vs previous month
- Est. revenue ÷ downloads
- $7.69
- Rating
- 4.8★40.4K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Elite digital training
- digital trainingnot in name
- What it shows
- The brand name, a rotated phone showing a training path with a Chest & Back workout and a Preview button, and a laurel badge reading 2,000,000+ members, 4.8 and five stars.
- Why it converts
- The first frame says what the app is and shows a workout in use. The member count and rating are printed on the image as the app's own claims, so a visitor sees proof before swiping.
#2In search results
Workouts designed by expert trainers
- workoutsin name
- What it shows
- A cropped phone edge with a streak calendar, and a Featured list of GQ, Men's Health, Rolling Stone, goop and an Apple logo.
- Why it converts
- Names who made the workouts and adds press logos as a trust signal. The press logos are shown as printed. The screen itself is cropped too far to read.
#3In search results
Created for your specific goals
- What it shows
- A workout setup screen for Chest & Arms with Gym and Home toggles, style options such as Signature and Lean-X, and duration choices of about 20, 40 and 60 minutes.
- Why it converts
- Shows the choices a user gets before starting, including gym or home. The caption is general, so the screen has to carry the specific message, and it holds a lot of small text.
#4
Tuned to your needs with advanced AI
- ainot in name
- What it shows
- A Dumbbell Bench Press screen with a message from a named coach suggesting 15 reps at 25 lbs, and a rep counter with a Next button.
- Why it converts
- Turns the AI claim into a concrete moment: a personal note and a suggested weight. The caption names AI, a term people look for, and the screen shows what it does.
#5
Loved by thousands of real athletes
- What it shows
- Two before and after photo pairs, each with a short quote and a first name and initial.
- Why it converts
- User stories act as social proof and show an outcome. These are the app's own testimonials and cannot be checked from the image.
#6
Detailed exercise breakdowns
- exercise breakdownsnot in name
- What it shows
- A Breakdown screen with video stills of a squat and step-by-step form text beside each.
- Why it converts
- Shows the instruction content a beginner may worry about. The step text is small at thumbnail size.
Icon and design system
What makes the page read as one brand at a glance.
- One abstract S shape, no text and no photo, so it stays simple at small sizes.
- Orange on black matches the highlight color and dark background in the screenshots.
- The shape does not say "workout" by itself. The name and first caption do that job.
- 01
Proof in the first frames
A member count, a rating and press logos appear in the first two images, before any feature is explained.
- 02
One idea per caption
Most captions are a short two-line phrase: white for the setup, orange for the key words.
- 03
One dark system
Black background, orange accent and the same caption position in most images. The set reads as one story and matches the icon.
- 04
Real moments, not menus
A coach message, a rep counter and a form breakdown show the app in use rather than a feature list.
- 05
Photos where UI is weak
The testimonials image uses people and quotes instead of app screens, which gives a break from interface shots.
ASO score breakdown
94 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 26 of 30 characters8.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots32 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for6.7/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings23 / 25
- 4.8 average (full marks at 4.8)15/15
- 40,386 ratings (full marks at 100,000)8/10
- Freshness15 / 15
- Last update 12 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+2 pts
4.8 stars from 40,386 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
3 caption terms aren't in the app name: digital training, ai, exercise breakdowns. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Put your strongest proof, such as a rating or user count, in the first image.
- Say what the app is in the first image, and show it in use.
- Write captions as a short setup line plus a highlighted key phrase.
- Show the AI or smart feature at work, not just its name.
- Keep the same background, accent color and caption style across the set, and match the icon.
- Use large text on screens that hold small UI, so the message survives a thumbnail.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “SHRED: Gym & Home Workouts”, which uses 26. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. SHRED uses them for digital training and workouts.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. SHRED uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- SHRED: Gym & Home Workouts on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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