Updated ASO teardown, US App Store
Peech: Text to Speech Reader App Store optimization
A Productivity app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 8K−60.2% vs previous month
- Est. monthly revenue
- $202K−0.6% vs previous month
- Est. revenue ÷ downloads
- $25.25
- Rating
- 4.4★9K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Natural Voices Tailored for Your Content
- natural voicesnot in name
- What it shows
- A voice picker with three persona cards (a priest, a woman in a black dress, an older man with a book) over a faded text page. The centre card reads “After Dark, Romance stories” with a Select button.
- Why it converts
- Shows a choice of voices by content type, but not the act of listening to text. A visitor has to guess the app reads text aloud. The name covers that, but the image does not.
#2In search results
Read 3x Faster by Listening
- listeningnot in name
- What it shows
- An article with the current sentence highlighted in green, a player bar with 1.0x speed, a small portrait, and a “Trusted by Millions of Users” badge with five stars.
- Why it converts
- Shows the core use: text on screen, read aloud. It leads with a result (read faster). The “3x” and “Millions of Users” are the app's own printed claims.
#3In search results
Multi Voice Presets
- voice presetsnot in name
- What it shows
- Two people with podcast microphones, two voice cards (Primary Voice, Secondary Voice) and handwritten notes: “for better comprehension… and structure”.
- Why it converts
- Photo-led, with a short caption. The handwritten notes carry the benefit, but the UI is not shown, so the visitor sees little of how presets work.
#4
Works with Any Inputs
- What it shows
- File-type tiles (PDF, PPTX, XLSX, DOCX, TXT) above four cards: Emails, Plain Text, Web Pages, Images. A small “Powered by AI” line sits above the caption.
- Why it converts
- Answers “can I use my own files?” with a clear list of sources. It shows breadth in one frame. The small grey tile sub-text is hard to read at search size.
#5
Scan any page, hear it read
- scannot in name
- What it shows
- A scan screen over a photo of a book, with page 1 to 3 tabs and a camera button. A badge reads “Best text recognition on the market”.
- Why it converts
- Shows a concrete use that turns paper into audio. The caption is a verb plus a result. The badge is the app's own claim with no source named.
#6
Better Extraction → Better Reading
- extractionnot in name
- What it shows
- Glowing labels (Formulas, Programming code, Images, Graphs, Tables) beside a cropped page with an equation and a graph. “Powered by AI” sits above the caption.
- Why it converts
- Lists the content types the app handles. The glow effects are busy and the page is cropped.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a rounded letter P, with no other detail.
- The green on dark matches the caption accent and background of the screenshots, so icon and gallery read as one brand.
- The P does not say “reads text aloud”. The name and subtitle have to carry that.
- 01
Two-tone captions
Most captions use white text with a bright green key phrase on a dark background.
- 02
One use case per image
Voices, reading speed, voice presets, file types, scanning and extraction each get their own image.
- 03
Printed proof on two images
“Trusted by Millions of Users” with stars and “Best text recognition on the market” are shown in laurel badges. Both are the app's own claims, and neither names a source.
- 04
People as the main visual
Several images lead with photos of people. Some images show little of the app screen.
- 05
Small “Powered by AI” line
A small gradient line above two captions.
ASO score breakdown
79 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 28 of 30 characters9.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings12 / 25
- 4.4 average (full marks at 4.8)7.5/15
- 8,977 ratings (full marks at 100,000)4.8/10
- Freshness15 / 15
- Last update 1 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+13 pts
4.4 stars from 8,977 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: natural voices, listening, voice presets, scan, extraction. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Put the core action in screenshot 1: show your product doing its main job.
- Write captions as a result, such as “Read faster”, not as a feature label.
- Keep one accent color for key words and use it in the icon too.
- Make badges specific and name the source if you claim to be the best.
- Check that photos support the product, and keep the UI visible.
- Skip small grey sub-text. Put the idea in the large caption.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Peech: Text to Speech Reader”, which uses 28. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Peech uses them for natural voices, listening and voice presets.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Peech uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Peech: Text to Speech Reader on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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