Updated ASO teardown, US App Store
Glowise: GLP-1 Tracker & Diary App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 31K−25.6% vs previous month
- Est. monthly revenue
- $103K−50.4% vs previous month
- Est. revenue ÷ downloads
- $3.32
- Rating
- 4.8★6.7K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Your All-in-One GLP-1 Companion Success starts here
- glp-1in name
- What it shows
- A phone showing a Today screen with a daily insight and a weight progress card, beside six “Log” buttons (shot, pill, meal, activity, water, weight). Laurels at the bottom print “4.8 Average Rating” and “1M+ Pounds Lost”.
- Why it converts
- Names the audience (GLP-1) and the job (logging) in one frame, so the visitor knows what the app is without the title. The two laurels are the app's own printed claims; a rating and a user result near the top give a health-tracking app early proof.
#2In search results
Lose Fat, Not Muscle A smarter way to lose weight
- lose weightnot in name
- What it shows
- Two before-and-after photo pairs with “- 35 lb” and “- 27 lb” tags, and the line “Join 20k+ successful GLP-1 journeys”.
- Why it converts
- Shows an outcome people can picture instead of a screen. The photos and numbers are the app's own claims. The caption names a goal, not a feature.
#3In search results
Plan Healthier Meals with Ease Personalized meals, less guesswork
- meal plannot in name
- What it shows
- A Meal Plan screen with a week strip, four meals with photos, calories and protein, a day total, and a “GLP-1 Friendly” selector. A banner at the bottom offers a menu scan.
- Why it converts
- Adds a second use after tracking: planning what to eat. The food photos and the day total make the screen easy to scan, and the selector ties it back to the GLP-1 audience.
#4
Order Smarter Tailored Recommendations
- What it shows
- A restaurant menu photo with three dish cards on top: two marked as picks and one marked “Best To Skip”, each with a percentage and a thumbs icon.
- Why it converts
- Shows a concrete moment of use, eating out, and a clear result: what to order. The caption is short but does not say what is being recommended, so the picture does the work.
#5
Visualize Your Meds Track your dose levels
- dosenot in name
- What it shows
- A Medication Tracking screen with a “GLP-Strength” chart over 14 days and a “Today's Prediction” of 0.12 mg, above last-injected and pain details. The chart card is enlarged past the phone frame.
- Why it converts
- Speaks to the core job of the app category: following a medication over time. The oversized chart keeps the shape and the main number readable when the image is small.
#6
Log Meals in 2 Seconds Zero typing. Just snap.
- log mealsnot in name
- food scanningnot in name
- What it shows
- A split food photo, a salad tagged “Low fat” and a plate of fried food tagged “High calories”, inside a camera frame. Below it: “568 cal”, “2332 cal” and “Easy Food Scanning”.
- Why it converts
- Puts a time promise in the headline and shows the camera step directly. Large numbers and two tags carry the idea without reading any UI.
Icon and design system
What makes the page read as one brand at a glance.
- One mark, a bold letter G, with a green block inside it. It has no extra detail.
- The greens match the headline and background colors in the screenshots, so icon and gallery look like one brand.
- The icon has no text and no photo, so it should stay clear at small sizes. It does not say what the app does; the name and screenshots do that.
- 01
Headline plus plain subline
Most images have a dark green headline with a subline below it. The headline is a benefit or goal; the subline adds a short detail.
- 02
Proof in the first two images
The first image prints a 4.8 rating and a “1M+ Pounds Lost” claim. The second prints before-and-after photos and “20k+” journeys. These are the app's own claims.
- 03
Most images show one use
Logging, meal planning, ordering out, tracking medication and photo logging each get their own image, so a visitor can match the one they care about.
- 04
Real moments, not just menus
A menu photo with picks on top and a food photo with calorie tags show the app in a real situation, with the result visible.
- 05
One color system
Green background, dark green curves and a green phone frame repeat on most images. Cards that pop out of the phone keep key content large.
ASO score breakdown
92 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots33 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings19 / 25
- 4.8 average (full marks at 4.8)15/15
- 6,710 ratings (full marks at 100,000)4.1/10
- Freshness15 / 15
- Last update 2 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+6 pts
4.8 stars from 6,710 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: lose weight, meal plan, dose, log meals, food scanning. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name your audience in the first headline, so a visitor knows the app is for them.
- Show the main job as a visible result in screenshot 1, not only as a slogan.
- Put a rating or a real result near the top, and print only what you can back up.
- Give each screenshot one use, and write the headline as a goal the visitor has.
- Enlarge the key card or number past the phone frame so it reads at small size.
- Repeat one background, one font and one frame style, and take them from the icon.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Glowise: GLP-1 Tracker & Diary”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Glowise uses them for glp-1, lose weight and meal plan.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Glowise uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Glowise: GLP-1 Tracker & Diary on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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