Updated ASO teardown, US App Store
Turn-Up App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 20K−33.2% vs previous month
- Est. monthly revenue
- $80K−10.9% vs previous month
- Est. revenue ÷ downloads
- $4.00
- Rating
- 3.8★2.7K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Meet cool people thanks to music!
- musicnot in name
- peoplenot in name
- What it shows
- A dating-style profile card with a photo, name and age, three artist chips, a song player and swipe buttons.
- Why it converts
- Shows what the app does and how it works in one frame: browse people, see their music. The caption states the use in plain words.
#2In search results
You'll see nearby profiles with the same tastes!
- nearby profilesnot in name
- What it shows
- A stack of three profile cards with distance, favorite artists and a song for each person.
- Why it converts
- Adds the local angle. The stacked cards show there are several people to see, and the artist names are readable.
#3In search results
Discover the artists and songs you share!
- artistsnot in name
- songsnot in name
- What it shows
- A profile page with an About me line and a list of music the two people have in common.
- Why it converts
- Shows the payoff of matching on music: a concrete list of shared songs. It gives a reason to start a chat.
#4
Find friends to go to concerts and festivals!
- concertsnot in name
- festivalsnot in name
- What it shows
- A fan of concert cards, with a Coachella card in front showing the date and place.
- Why it converts
- Widens the use beyond dating to finding friends for events. Concerts and festivals are words people look for.
#5
Impress your crush with a perfect 5/5 in their blind test!
- What it shows
- A blind test screen with a timer, a record, the question “What's this song?” and four answer choices.
- Why it converts
- Shows a feature that is not a plain swipe app. A quiz about someone's taste gives a visitor a reason to pick this app.
#6
Break the ice easily with music!
- break the icenot in name
- What it shows
- A chat with two messages above a large “It's a Match!” text.
- Why it converts
- Ends on the outcome: a match and a chat. The large text reads at small size. The caption repeats the music idea from the first image.
Icon and design system
What makes the page read as one brand at a glance.
- One shape, a sound wave, says “music” without any text.
- Green-to-purple gradient on dark. The gallery uses a dark app UI and green and orange accents, so the link to the icon is loose.
- No fine detail, so it stays clear at small sizes.
- 01
Caption on top, phone below
Most images put a dark caption in the top left on a pale background, with the app screen under it. The layout is easy to scan.
- 02
Music is the hook in most captions
Most captions name music, artists, songs or concerts. A visitor learns this is a dating app with a music angle.
- 03
Sentence-style captions
Captions are full sentences with an exclamation mark, such as “Break the ice easily with music!”. They are longer than a few words.
- 04
Faces and real names on cards
Profile cards show photos, first names and artist names. They make the app look populated and show the type of match you get.
- 05
A closing outcome frame
The last image shows a match and a chat. The oversized “It's a Match!” text is easy to read.
ASO score breakdown
47 of 100 points. The full rule is under “How the ASO score works” below.
- App name2 / 25
- Uses 7 of 30 characters2.3/10
- Brand + keyword phrase0/10
- Keywords fill half the name or more0/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings2 / 25
- 3.8 average (full marks at 4.8)0/15
- 2,705 ratings (full marks at 100,000)2.2/10
- Freshness15 / 15
- Last update 6 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+23 pts
3.8 stars from 2,705 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+23 pts
23 characters are free. Add the next most important search term.
- Check caption terms against your subtitle and keywords
8 caption terms aren't in the app name: music, people, nearby profiles, artists, songs, concerts, festivals, break the ice. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app does in the first caption, in plain words.
- Pick the one thing that makes your app different and repeat it across captions.
- Show real content on screen, such as names, songs or results, not empty layouts.
- Keep captions short. Make the key word larger than the rest.
- Use big text inside the screen for the one number or word that matters.
- Add a visible trust signal, such as a rating or press mention, if you have one.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Turn-Up uses them for music, nearby profiles and artists.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Turn-Up uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Turn-Up on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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