Updated ASO teardown, US App Store
CamScanner + | OCR Scanner App Store optimization
A Productivity app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 7K+467.7% vs previous month
- Est. monthly revenue
- $60K+467.7% vs previous month
- Est. revenue ÷ downloads
- $8.57
- Rating
- 4.9★17.4K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
SCAN with your Phone
- scannot in name
- What it shows
- A phone showing a scanned text page with a green scan line, and four filter thumbnails at the bottom: No shadow, Original, Lighten, Magic Color.
- Why it converts
- Opens with the core action, scanning, in one large word. The filter row shows that the scan can be cleaned up, not only captured.
#2In search results
SAVE as PDF,Word,TXT,JPG or Excel
- pdfnot in name
- wordnot in name
- What it shows
- A scanned page on a desk, with colored file-type tabs (.Excel, .JPG, .TXT, .Word, .PDF) above an editing toolbar.
- Why it converts
- Names the file formats a visitor may be looking for. The colored tabs make the list easy to scan at a glance.
#3In search results
SHARE to email,clouds or contacts
- sharenot in name
- What it shows
- A share sheet with WhatsApp, Line, Send to PC, Email and More, above options such as Share PDF, Share JPG and Share txt.
- Why it converts
- Shows what happens after the scan: the file leaves the app. App icons people already know make the step clear.
#4
SIGN docs on the go
- signnot in name
- What it shows
- A document with highlighted text and a tool panel: Smudge Tool, Ink annotations, Add watermark, Add text, plus a Signature button.
- Why it converts
- Adds a second use beyond scanning. The tool labels are large enough to read, and the caption says the user can do this anywhere.
#5
DIGITIZE ID cards and passport
- id cardnot in name
- passportnot in name
- What it shows
- A sample two-sided ID card copy with a “Make it now” button and ID Card and Passport tabs. A note on the card reads “A must-have feature!”
- Why it converts
- Speaks to a specific job people look for.
#6
EXTRACT and edit any text
- ocrin name
- extract textnot in name
- What it shows
- A text page with a COPY bubble and selection handles, and the Word tab selected, showing the recognized text enlarged.
- Why it converts
- Shows OCR, which the app's name already mentions, as a result: text you can copy and edit. The enlarged panel keeps the text readable.
Icon and design system
What makes the page read as one brand at a glance.
- One mark, the letters CS, with no photo or UI copy.
- The plus sign on the teal band points to the Plus version, and the teal matches the highlight color in the screenshots.
- Large letters and flat color should stay clear at small sizes. The plus sign is the small detail.
- 01
One verb per screenshot
Each caption starts with a large action word: scan, save, share, sign, digitize, extract. The job is clear before the small line is read.
- 02
Small second line adds detail
A thin line under the verb names formats, destinations or documents. The big word and the detail work as a pair.
- 03
Mostly the same layout
Most images share the caption position, white background and phone frame, with a teal square behind the verb. The set reads as one story.
- 04
Callouts overlap the phone
File tabs, the share sheet and the filter row sit over the screen edge.
- 05
Printed names people already know
PDF, Word, Excel, WhatsApp, Line, Email and passport appear on the images. Familiar names show the use at once.
ASO score breakdown
81 of 100 points. The full rule is under “How the ASO score works” below.
- App name19 / 25
- Uses 26 of 30 characters8.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more0/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings21 / 25
- 4.9 average (full marks at 4.8)15/15
- 17,406 ratings (full marks at 100,000)6.2/10
- Freshness11 / 15
- Last update 75 days ago (full marks within 30)10.5/15
Where the points are
- Ship an update+4 pts
The last update was 75 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Ask happy users for a rating+4 pts
4.9 stars from 17,406 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
8 caption terms aren't in the app name: scan, pdf, word, share, sign, id card, passport, extract text. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Open with the main action as one large word, then add a short detail line.
- Name the file types, apps or documents your users already use.
- Give each screenshot one job and one caption.
- Overlay the key control or result on the screen edge so it stays readable when small.
- Keep the icon and screenshot accent color the same.
- If you have ratings, awards or press, print them on an early screenshot. This set has none.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “CamScanner + | OCR Scanner”, which uses 26. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. CamScanner + uses them for scan, pdf and share.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. CamScanner + uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- CamScanner + | OCR Scanner on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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