Updated ASO teardown, US App Store
Honeydew: Recipe & Cookbook AI App Store optimization
A Food & Drink app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 11K−53.2% vs previous month
- Est. monthly revenue
- $32K+39.7% vs previous month
- Est. revenue ÷ downloads
- $2.91
- Rating
- 4.8★1.9K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Organize social media video recipes with one tap.
- video recipesnot in name
- What it shows
- A social video of a chicken kebab dish beside a recipe page for the same dish, with calorie and macro tiles, a hand-tap emoji and an ingredient list.
- Why it converts
- Shows the core job first: a recipe seen in a social video becomes a saved recipe page. The before and after sit in one frame, so a visitor does not need a second image to get it.
#2In search results
Save recipes from Social Media, Photos, & Websites
- recipesnot in name
- What it shows
- An add-recipe menu listing chat with AI, photo import, website URL, paste recipe and discover, over a recipe grid, with a smiling person holding a phone.
- Why it converts
- Names the ways to get recipes in, so a visitor with recipes in different places sees their own case. The person adds a human note.
#3In search results
Snap a pic or tap to get Calories & Nutrition
- caloriesnot in name
- nutritionnot in name
- What it shows
- A recipe page with calorie, protein, fat and carb tiles, a drawn arrow from a pizza photo to a card that floats above the phone.
- Why it converts
- Adds a second reason to install, and the caption names terms people look for.
#4
Add ingredients to a smart grocery list.
- grocery listnot in name
- What it shows
- A grocery list of 54 items grouped under Produce, with recipe thumbnails across the top and an Order Online button.
- Why it converts
- Shows the next step after saving a recipe: shopping. Real list content makes the feature easy to picture.
#5
Meal plan automatically with AI.
- meal plannot in name
- What it shows
- A weekly meal plan with a dated recipe card for each day and a floating AI button.
- Why it converts
- Shows planning as a calendar of dishes, which is easy to read at a glance. The caption pairs a term people look for, meal plan, with the AI angle.
#6
Chat with assistant for personalized meal plans.
- meal plansnot in name
- What it shows
- A chat screen with a welcome message from a meal planning assistant, a robot character and suggested prompt chips.
- Why it converts
- Explains how the AI part works, in the app's own words.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a melon slice, with no text. It reads as a food app, and the name explains the melon.
- The corner brackets look like a camera scan frame, which hints at saving a recipe from a photo or video.
- Orange background with a green slice, and the shape is simple enough for small sizes. Dark and tinted modes are not shown.
- 01
Before and after in the first image
A social video sits next to the saved recipe page. The caption says what the app does, and the picture shows it.
- 02
Two-weight captions
Most captions put the key phrase in bold black type, such as “smart grocery list”. The phrase is what the eye lands on.
- 03
Mostly one feature per screenshot
Most images focus on one feature: recipe import, nutrition, grocery list, meal plan or AI chat.
- 04
Green gradient system
Light green backgrounds, a caption at the top and a phone below repeat across the set. The color shifts toward yellow later, as a variation inside the same look.
- 05
Captions name features people want
Phrases like “meal plan”, “grocery list” and “calories” are things people want from a recipe app. Some captions use “AI”, which also matches the app name.
ASO score breakdown
86 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings16 / 25
- 4.8 average (full marks at 4.8)15/15
- 1,854 ratings (full marks at 100,000)1.3/10
- Freshness15 / 15
- Last update 1 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+9 pts
4.8 stars from 1,854 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
7 caption terms aren't in the app name: video recipes, recipes, calories, nutrition, grocery list, meal plan, meal plans. Captions don't count for search; the subtitle and the 100-character keyword field do.
- Win back installs
Downloads fell 53.2% while revenue rose 39.7%. A product page that converts more of its visitors wins installs back without more ad spend.
Apply it to your app
A checklist for your next product page update.
- Show the input and the result side by side in your first screenshot.
- Say the outcome in the caption, then show the screen that proves it.
- Bold the key phrase in each caption and keep the rest light.
- Give each screenshot one feature.
- Use real content on screen, such as real dishes and a filled list, so features feel concrete.
- Add a trust signal such as a rating or press mention if you have one. These images show none.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Honeydew: Recipe & Cookbook AI”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Honeydew uses them for video recipes, recipes and calories.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Honeydew uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Honeydew: Recipe & Cookbook AI on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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