Updated ASO teardown, US App Store
Plant Parent: Plant Care Guide App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 50K−44.5% vs previous month
- Est. monthly revenue
- $402K−33.4% vs previous month
- Est. revenue ÷ downloads
- $8.04
- Rating
- 4.7★92.9K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Diagnose Disease Identify · Treat · Thrive
- diagnose diseasenot in name
- What it shows
- A phone camera frame on a leaf with brown spots, and a result card reading “Disease: Brown spot” and “Cause: Fungus infection”.
- Why it converts
- Opens with a problem plant owners know and shows the answer on screen. The result card tells a visitor what the app does without reading the description.
#2In search results
Complete Plant Care your green expert
- plant carein name
- What it shows
- A plant split down the middle into “Before” (yellowing leaves) and “After” (healthy leaves), with a card reading “Problem: Yellowing Foliage”.
- Why it converts
- Shows the outcome a visitor wants, a plant that recovers. The large “Yellowing Foliage” label stays readable at small size.
#3In search results
Set Reminders for perfect plant care
- remindersnot in name
- What it shows
- A smiling person watering a fern, with three cards for Misting, Fertilizing and Watering with dates and times.
- Why it converts
- Shows a second reason to install: the app tells you when to care for each plant. The photo adds a person using it, and the cards make the feature easy to grasp.
#4
Identify Plants around you
- identify plantsnot in name
- What it shows
- A camera frame on a pink rose, with a result card reading “French Rose” and “Rose gallica”.
- Why it converts
- Identification is a common reason people look for a plant app. The caption names it in plain words and the result card shows what a scan returns.
#5
Check light for your plant's need
- check lightnot in name
- What it shows
- A potted plant by a window, a red alert reading “Too Much Sun!”, and a color scale on the right edge.
- Why it converts
- Shows a less common feature with a clear result message. It gives a visitor a reason to pick this app over one that only identifies plants.
#6
Care Guide all you need to know
- care guidein name
- What it shows
- A Care guide screen with a search bar and plant cards labeled with lesson counts, plus badges such as “5000+ Learned”.
- Why it converts
- Shows that there is reading material behind the scans. The learner-count badges are a small usage signal, but they sit late in the set and are hard to read at thumbnail size.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a tulip with two leaves, says “plants” before the name is read.
- A flat green background matches the green headline color and green backdrops in the screenshots, so icon and gallery share one look.
- No text and little detail, so it should stay recognizable at small sizes.
- 01
Headline plus a plain sub-line
A bold dark-green headline names the feature. A line below says what it is for.
- 02
Camera scans with result cards
The first and fourth images show a scan frame and a card with the answer. A visitor sees the input and the result in one picture.
- 03
Outcome before explanation
The first two images show a diagnosis and a before/after recovery. These are results, not menus.
- 04
Real plants and a real person
Photos of leaves, a rose and a person watering a fern fill the frames. They show what the app is for and keep the set warm.
- 05
One shared look
Pale green gradient backgrounds, the same headline style and a phone frame on most images. Swiping reads as one set.
ASO score breakdown
98 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots35 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings23 / 25
- 4.7 average (full marks at 4.8)13.1/15
- 92,874 ratings (full marks at 100,000)9.8/10
- Freshness15 / 15
- Last update 8 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+2 pts
4.7 stars from 92,874 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
4 caption terms aren't in the app name: diagnose disease, reminders, identify plants, check light. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Put the problem your app solves in screenshot 1, with the answer visible.
- Show the result of a feature, not only the screen that starts it.
- Name each feature in the caption with the words your users use.
- Add a short sub-line only if it says what the feature is for.
- Use one headline style, one background family and one icon color across the set.
- Make result cards large so the key words read at thumbnail size.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Plant Parent: Plant Care Guide”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Plant Parent uses them for diagnose disease, plant care and reminders.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Plant Parent uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Plant Parent: Plant Care Guide on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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