Updated ASO teardown, US App Store
Orangetheory Fitness App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 20K−33.3% vs previous month
- Est. monthly revenue
- $55K−33.5% vs previous month
- Est. revenue ÷ downloads
- $2.75
- Rating
- 4.9★497.5K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
7 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
THE ALL NEW ORANGETHEORY FITNESS APP
- What it shows
- A small logo and a headline on a light background, with a phone cropped at the edge showing a class schedule: a week of dates, time filters and a list of classes with studio and coach names.
- Why it converts
- The schedule shows the app in use, so a visitor can guess it is for booking classes. The headline only says the app is new and does not name a benefit. The cropped phone leaves the schedule small.
#2In search results
AN ENHANCED BOOKING EXPERIENCE
- bookingnot in name
- What it shows
- Two cropped phones, one with a class calendar and one with a map, plus a class banner at the top and a line of smaller text: “View classes from multiple studios at one time”.
- Why it converts
- Names the job, booking, and the small line gives the concrete benefit of seeing several studios together. Two cropped phones add clutter.
#3In search results
FIND AND SAVE YOUR FAVORITE STUDIOS
- studiosnot in name
- What it shows
- A studio map with pins around Boca Raton, a search bar, a studio card with an address and a “View classes” link, and a large orange star badge.
- Why it converts
- One idea in one image: find a nearby studio and save it. The star badge ties to “favorite” and echoes the orange of the icon. Location is a clear reason to open a studio app.
#4
EASY TO READ WORKOUT SUMMARY
- workout summarynot in name
- What it shows
- A full phone with a workout summary: a bar chart of minutes in five colored zones, heart rate, miles and steps, and rower stats such as time, distance and stroke rate.
- Why it converts
- Shows what a member gets after class. The caption says “easy to read”, which is the app's own description.
#5
TRACK YOUR CHALLENGES + BENCHMARKS
- challengesnot in name
- benchmarksnot in name
- What it shows
- An Activities screen on the Challenges tab with a grid of orange challenge badges, such as Marathon Month and Orange Everest, and a Benchmarks heading below.
- Why it converts
- Challenges give members a goal to come back for. The badges are simple and share one color, so the grid is easy to scan. The names are small and mean little to someone who is not yet a member.
#6
VIEW YOUR BODY COMPOSITION
- body compositionnot in name
- What it shows
- A body composition screen with cards for body fat percentage, weight, skeletal muscle mass, body fat mass and metabolic rate, each with a colored bar.
- Why it converts
- Adds one more thing the app holds: body scan results. Large numbers and one card per metric make it easy to read. A new visitor may not know a scan is part of the service.
Icon and design system
What makes the page read as one brand at a glance.
- One white symbol on a flat orange gradient. There is no text.
- The mark is abstract, so it does not say “fitness” by itself. The name has to do that.
- The same orange runs through the screenshots as badges, buttons and tabs, so icon and gallery look like one brand.
- 01
Two-tone captions
A light italic lead line, then a bold gray line in capitals. The same pairing sits at the top of most images.
- 02
Tasks across a member's use
Schedule, booking, studios, workout summary, challenges, body composition. The images cover things a member does before and after class.
- 03
Calm background, orange accents
Light gray backgrounds sit behind the phone UI. Orange shows up in badges, buttons and tabs, matching the icon.
- 04
Real data on screen
The summary and body composition images show filled-in numbers, so visitors see what they would get.
- 05
Cropped phones in the opening images
The first two images push phones off the edge. This adds motion but leaves the UI partly cut off at small sizes.
ASO score breakdown
70 of 100 points. The full rule is under “How the ASO score works” below.
- App name7 / 25
- Uses 20 of 30 characters6.7/10
- Brand + keyword phrase0/10
- Keywords fill half the name or more0/5
- Screenshots23 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings25 / 25
- 4.9 average (full marks at 4.8)15/15
- 497,527 ratings (full marks at 100,000)10/10
- Freshness15 / 15
- Last update 16 days ago (full marks within 30)15/15
Where the points are
- Use the rest of the app name+18 pts
10 characters are free. Add the next most important search term.
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: booking, studios, workout summary, challenges, benchmarks, body composition. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name the benefit in the first caption. “New app” tells a visitor nothing about what it does.
- Move your strongest feature to the first image instead of showing a plain schedule.
- Keep the key line large.
- Show one idea per image and name it in the caption.
- Use the icon color for badges and buttons so the gallery looks like the icon.
- Add a rating, award or user count if you have a real one. This set has none.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Orangetheory Fitness uses them for booking and studios.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Orangetheory Fitness uses 7.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Orangetheory Fitness on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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