Updated ASO teardown, US App Store
OpusClip - AI video clipping App Store optimization
A Photo & Video app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 86K+31.6% vs previous month
- Est. monthly revenue
- $324K−1.4% vs previous month
- Est. revenue ÷ downloads
- $3.77
- Rating
- 4.9★8.9K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
9 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
#1 AI VIDEO CLIPPING TOOL Trusted by 12M+ creators
- video clippingin name
- What it shows
- The app logo and name over a faded collage of vertical video clips. Below it is the printed line “#1 AI VIDEO CLIPPING TOOL”, “Trusted by 12M+ creators” and a row of creator channel names with follower counts.
- Why it converts
- Puts the app's own #1 and 12M+ claims up front, with the logo and name. It is mostly a logo screen, so it shows little of the app in use. The small channel names are hard to read at search size.
#2In search results
1 long video, 10 viral clips.
- viral clipsnot in name
- What it shows
- A project screen with a grid of short clips cut from one podcast-style video. Each clip has a title, a length and a green score.
- Why it converts
- States the result as a before-and-after in one line: one input, many outputs. The grid shows the output a visitor would get.
#3In search results
Captions that pop
- captionsnot in name
- What it shows
- One vertical clip with bold green and white captions over the speaker, an emoji, a score and a row of action buttons.
- Why it converts
- Shows the caption style that the headline promises, large enough to read. It names a feature people look for in clipping tools.
#4
Virality scores for each clip
- virality scorenot in name
- What it shows
- A clip card with letter grades for hook, flow and value floating around it, and a list of clips with numeric scores below.
- Why it converts
- The grades give a reason to trust the clip picks.
#5
Edit less, customize more
- aspect rationot in name
- What it shows
- The clip setup sheet: aspect ratio choices, clip length set to Auto, caption style presets, a credit cost and a “Get clips in 1 click” button.
- Why it converts
- Shows how little setup is needed before getting clips. The button text is a clear next step. The preset grid is small at thumbnail size.
#6
Style captions your way
- caption stylesnot in name
- What it shows
- The caption editor with a preview of a clip, a preset named Karaoke, a row of preset styles and tabs for position, animation, font and style.
- Why it converts
- Backs up the caption claim with the editing controls. It tells a visitor they can change the look, not just accept a default.
Icon and design system
What makes the page read as one brand at a glance.
- One shape, a rounded P built from nested lines, with no extra text.
- Black and white only, so it should stay clear at small sizes.
- It matches the first screenshot's logo, and the white type and dark ground repeat in the screenshots.
- 01
Brand claim first
The first image is the logo with a #1 claim and a creator count. It builds trust but leaves the product itself for the next images.
- 02
Short headlines, mostly one idea each
Most captions are a few words in large white type: a result, a feature, a score, a setup step. The words match what the screen shows.
- 03
Output before controls
The clip grid and a captioned clip come before the setup and editing screens. A visitor sees what they get before they see how.
- 04
UI floats in a frame
Cards sit in a rounded panel on a dark tinted background, and some elements, like the grade tiles, overlap the edge. This adds depth and ties the set together.
- 05
Scores as proof of quality
Numeric scores and letter grades appear on clips in several images. They make the app's judgment visible instead of only claimed.
ASO score breakdown
89 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 28 of 30 characters9.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings20 / 25
- 4.9 average (full marks at 4.8)15/15
- 8,868 ratings (full marks at 100,000)4.7/10
- Freshness15 / 15
- Last update 2 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+5 pts
4.9 stars from 8,868 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: viral clips, captions, virality score, aspect ratio, caption styles. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app produces in the first lines of your first caption.
- If you open with a logo or a claim, add proof of use in the very next image.
- Show the finished result before the settings that create it.
- Keep each caption to a few large words and one idea.
- Name features such as captions in the words your users use.
- Use one background and frame style so the images read as a set.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “OpusClip - AI video clipping”, which uses 28. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. OpusClip uses them for video clipping, viral clips and captions.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. OpusClip uses 9.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- OpusClip - AI video clipping on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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