Updated ASO teardown, US App Store
Elevate - Brain Training Games App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 202K+0.5% vs previous month
- Est. monthly revenue
- $607K+0.5% vs previous month
- Est. revenue ÷ downloads
- $3.00
- Rating
- 4.8★546.3K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
AWARD-WINNING BRAIN GAMES
- brain gamesin name
- What it shows
- A list of five skill areas on a blue background: reading, writing, math, speaking and memory, each with a small icon.
- Why it converts
- Says what the app is in one frame: brain games, grouped by skills people recognize. The “award-winning” claim is the app's own. The list gives a quick map of what is inside, though it shows no gameplay yet.
#2In search results
APPLE'S APP OF THE YEAR
- What it shows
- Laurel wreaths around the printed claim “Apple's App of the Year”, above a phone showing a recommended list of games such as Brevity, Recall and Averages, each tagged with a skill.
- Why it converts
- Puts a prominent award claim in the second slot, which is early enough to be seen in search results. The phone shows what a daily session looks like, and the tags repeat the skill areas from the first image.
#3In search results
EXPAND YOUR VOCABULARY
- vocabularynot in name
- What it shows
- A space-themed game screen: a shuttle, the word “sobriquet” and two answer choices, “nickname” and “book”.
- Why it converts
- Shows one real game and one benefit. The word-and-choices layout is easy to understand at a glance. “Vocabulary” is a feature people look for.
#4
EXPRESS YOURSELF CLEARLY
- What it shows
- A game screen on a coral background with the sentence “Is she from London or from Paris?”, one “from” struck through, above a colorful bird shape.
- Why it converts
- Shows a writing exercise where the player fixes a sentence. The benefit caption is short, but it does not name the skill, so a visitor has to infer which skill it trains.
#5
IMPROVE YOUR MEMORY SKILLS
- memorynot in name
- What it shows
- A word puzzle on a pink background: the clue “to shed light on or clear up”, a few letters entered, and a keyboard of letter tiles.
- Why it converts
- Names memory, a skill people look for in this category. The screen shows a word-recall puzzle, so the caption and the game are linked only by the visitor's inference. The tile keyboard is large and clear.
#6
SPEAK WITH MORE CONFIDENCE
- speaknot in name
- What it shows
- A night scene with a crescent moon and a sentence where “morale” is struck through and “moral” is suggested, with ERROR and VALID buttons below.
- Why it converts
- Shows a usage-check game with a clear two-button choice. “Confidence” is an outcome rather than a feature. The scene is simple and readable.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a head with colored dots, points to the brain and thinking.
- The bright blue background is the same blue used behind the first screenshots, so icon and gallery share a color.
- There is no text, and the dots are large, so the shape stays clear at small sizes.
- 01
Big caps caption, one word bold
Short white capitals with the key word in bold. The bold word is the part the eye lands on.
- 02
Award claim near the front
“Award-winning” in the first image and “Apple's App of the Year” in the second. Both are the app's own printed claims, placed where search results show them.
- 03
Skill names as captions
The skills appear in the first image, and some return as captions and tags. Visitors see the skill they came for.
- 04
Background color changes between images
Blue, coral and pink backgrounds appear across the set, while the caption style stays the same. It feels like one set, not separate ads.
- 05
Real game screens in most images
Most phones show a different mini-game in full. A visitor sees what playing looks like before installing.
ASO score breakdown
97 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots32 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for6.7/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings25 / 25
- 4.8 average (full marks at 4.8)15/15
- 546,271 ratings (full marks at 100,000)10/10
- Freshness15 / 15
- Last update 2 days ago (full marks within 30)15/15
Where the points are
- Check caption terms against your subtitle and keywords
3 caption terms aren't in the app name: vocabulary, memory, speak. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app is in the first caption, in plain words.
- Put a trust claim you can prove in the first two images, where search results show them.
- Name each skill or benefit in a short caption, with the key word in bold.
- Show one real screen per image so the visitor sees the product in use.
- Change the background color per image but keep layout, type and frame the same.
- Make the icon one simple shape and reuse its main color in the screenshots.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Elevate - Brain Training Games”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Elevate uses them for brain games and vocabulary.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Elevate uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Elevate - Brain Training Games on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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