Updated ASO teardown, US App Store
Plantum - AI Plant Identifier App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 43K+2.5% vs previous month
- Est. monthly revenue
- $200K+0% vs previous month
- Est. revenue ÷ downloads
- $4.65
- Rating
- 4.6★119.6K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Highly Accurate Plant Identifier
- plant identifierin name
- What it shows
- A camera view of a leafy plant with a “Caladium” label above it, and a Plants mode button at the bottom.
- Why it converts
- Shows the core job, point the camera and get a name, in the first frame. The caption names what people look for. “Highly Accurate” is the app's own claim, so it works as a promise, not as proof.
#2In search results
Improve Your Plant Care
- plant carenot in name
- What it shows
- A person with a watering can and a potted plant, with three reminder cards for misting, fertilizing and watering with dates.
- Why it converts
- Adds a second reason to install after the first need: keeping plants alive. A person and dated reminders make the benefit easy to picture.
#3In search results
AI-Powered Disease Diagnosing
- disease diagnosingnot in name
- What it shows
- A close-up of a brown, damaged leaf in a circle, with a pink “Abiotic” card that explains the term.
- Why it converts
- Speaks to a visitor with a sick plant, a different need from naming one. The card text is small and hard to read at thumbnail size.
#4
Identify Several Plants at Once
- identify plantsnot in name
- What it shows
- A living-room shelf scene with three labeled plants: Fragrant dracaena, Fiddle-leaf fig and Snake plant, each with a Latin name.
- Why it converts
- Shows a feature that goes past one-plant lookup. Three labels on one photo make the benefit clear without reading.
#5
Measure Pot to Calculate Watering
- wateringnot in name
- What it shows
- A Pot Meter screen with a potted jade-like plant, height 7 in and width 5 in markers, and a Calculate Volume button.
- Why it converts
- A less common feature that a visitor may not expect, so it can set the app apart. The measure markers explain the idea at a glance.
#6
Get Answers to All Plant Questions
- What it shows
- A plant detail page for Red frangipani with tags such as Pet-toxic, Easy and Flowering, genus and botanical name, a photo gallery and an Add to My Plants button.
- Why it converts
- Shows what you get after an identification: a full profile you can save. “All Plant Questions” is broad, so the screen does the explaining. The tags are small at thumbnail size.
Icon and design system
What makes the page read as one brand at a glance.
- One subject, a potted cactus, says “plant” before the name is read.
- The white corner brackets look like a camera viewfinder, which hints at scanning.
- No text, and the green background matches the green used in the screenshots.
- 01
Two-line captions in dark green
Captions are short bold phrases split over two lines, in a dark green on a pale green background. They stay readable at small size.
- 02
One feature per screenshot
Identify, care, diagnose, identify several, measure a pot, plant profile. Most images sell a single thing.
- 03
Identify first, care after
The first image shows the core need. Care and problem-solving follow as reasons to keep the app.
- 04
Real photos inside the phone
Plants and rooms fill the screens, so the images feel natural and show what a user would see. One image adds a person.
- 05
Captions name features people look for
“Plant identifier”, “plant care” and “disease diagnosing” are plain terms a visitor may use. The name and captions work together.
ASO score breakdown
86 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 29 of 30 characters9.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings21 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 119,578 ratings (full marks at 100,000)10/10
- Freshness12 / 15
- Last update 63 days ago (full marks within 30)11.7/15
Where the points are
- Ask happy users for a rating+4 pts
4.6 stars from 119,578 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Ship an update+3 pts
The last update was 63 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
4 caption terms aren't in the app name: plant care, disease diagnosing, identify plants, watering. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the core job in screenshot 1, with a real result on screen.
- Give each screenshot one feature and one short caption.
- Put the main need first, then add reasons to stay.
- Keep caption color and background the same on every image.
- Make on-screen text large enough to read at thumbnail size.
- If you claim a quality such as “accurate”, back it with a visible proof or rating.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Plantum - AI Plant Identifier”, which uses 29. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Plantum uses them for plant identifier, plant care and disease diagnosing.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Plantum uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Plantum - AI Plant Identifier on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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