Updated ASO teardown, US App Store
Weather & Radar App Store optimization
A Weather app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 200K+0.1% vs previous month
- Est. monthly revenue
- $100K+0.1% vs previous month
- Est. revenue ÷ downloads
- $0.50
- Rating
- 4.7★306.2K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
All weather on one radar.
- weather radarin name
- What it shows
- A radar map of the New York to Philadelphia area with “Clouds” and “Rain” labels and arrows pointing at the cloud cover and the blue rain areas.
- Why it converts
- Shows the core use, a weather radar, in the first frame. The two labels teach a first-time viewer how to read the map. The caption names the app's own promise of one radar for everything.
#2In search results
Your weekend. Full radar access.
- radarin name
- What it shows
- A radar map over the southeast US with a “4 days ahead” label and day buttons for today, tomorrow, Sat and Sun.
- Why it converts
- Gives a concrete reason to use the radar: look ahead to the weekend. The day buttons are large, so the idea reads without opening the image.
#3In search results
Your weather. At a glance.
- What it shows
- A “For you:” tag, a note reading “More sunshine again today”, and two hourly cards showing 64° and 66° with rain chances of 40% and 30%.
- Why it converts
- Shows the quick daily summary people check most often. The caption is general, so the screen does the work of showing what “at a glance” means.
#4
Plan ahead smarter.
- forecastnot in name
- What it shows
- A forecast card split into morning, afternoon, evening and night, a day strip for the week with one card enlarged past the phone frame, and a 14-day temperature chart.
- Why it converts
- Shows forecast depth for planning. Enlarging one card past the frame helps the key numbers stay readable at small size. The lower chart is dense and will not read in search results.
#5
Your forecast, wherever you go.
- forecastnot in name
- What it shows
- A “My locations” list with a search field, a “My location” row and city rows for Miami, Dallas, Los Angeles, New York and Chicago with temperatures.
- Why it converts
- Shows saving several places, a common need for people who travel or have family elsewhere.
#6
Track wind speeds.
- wind speedsnot in name
- What it shows
- A colored wind map of the western US with speed labels in kph, such as 45 kph near Salt Lake City, and white streaks for wind direction.
- Why it converts
- Names one specific feature in plain words. Speeds appear in kph on a US map, which may not match what a US visitor expects.
Icon and design system
What makes the page read as one brand at a glance.
- One idea, sun plus globe, says weather before the name is read.
- Blue and yellow match the blue panels and sun symbols used in the screenshots.
- Thin globe lines and a white background carry fine detail, and the sun sits off-center. Check it at the smallest sizes and on dark or tinted home screens.
- 01
Large white headline on a blue field
Most images use big white type at the top, either over a weather photo or on a flat blue background. The text stays high contrast and short.
- 02
Map or forecast in a rounded frame
The product UI sits in a rounded frame below the headline. The headline and the screen are two clear zones.
- 03
Callout labels point at the map
On the radar images, white labels such as “Clouds”, “Rain” and “4 days ahead” explain the colors. The viewer does not have to guess what the map shows.
- 04
Cards break out of the frame
Day cards and city rows stick out past the phone edge. The key numbers are large.
- 05
Radar first, then forecasts
The first two images sell the radar, which is in the app name. Later images cover daily summary, forecast, locations and wind.
ASO score breakdown
71 of 100 points. The full rule is under “How the ASO score works” below.
- App name5 / 25
- Uses 15 of 30 characters5/10
- Brand + keyword phrase0/10
- Keywords fill half the name or more0/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings23 / 25
- 4.7 average (full marks at 4.8)13.1/15
- 306,166 ratings (full marks at 100,000)10/10
- Freshness15 / 15
- Last update 9 days ago (full marks within 30)15/15
Where the points are
- Use the rest of the app name+20 pts
15 characters are free. Add the next most important search term.
- Ask happy users for a rating+2 pts
4.7 stars from 306,166 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
2 caption terms aren't in the app name: forecast, wind speeds. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the feature in your app name in the first screenshot.
- Add short labels that explain what the colors or shapes on a complex screen mean.
- Keep one headline of a few words per image, in large type.
- Enlarge the key card or number so it reads at thumbnail size.
- Use the same background family and type style so the images read as one set.
- If you have ratings, awards or a data source, show one in the first images.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Weather & Radar uses them for weather radar and radar.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Weather & Radar uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Weather & Radar on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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