How Loyal Scaled Day 7 Retention Performance Across 650+ Apps Using Airbridge

Introduction

About Loyal

Loyal is a large-scale app publisher operating a diverse portfolio of over 650 apps across multiple categories. With a focus on sustainable growth and efficiency, the company manages user acquisition across traditional channels such as Apple Ads and Google Ads while rapidly expanding into programmatic advertising through its own in-app and CTV exchange.

As Loyal’s ecosystem continued to grow, so did the complexity of measuring performance accurately and consistently across apps, channels, and partners. The need for a scalable, reliable measurement foundation became increasingly critical.

Overview

Before partnering with Airbridge, Loyal faced growing challenges in attribution and performance analysis. Data was fragmented across multiple sources, requiring extensive manual effort to piece together even a basic view of campaign performance. This made it difficult to understand post-install behavior, compare channels fairly, and confidently evaluate the true return on ad spend.

Loyal chose Airbridge as its mobile measurement partner to centralize attribution, gain full-funnel visibility, and enable real-time, outcome-driven optimization. The Airbridge SDK was implemented smoothly across apps, supported by clear documentation and fast technical assistance, allowing the team to move quickly without disrupting ongoing operations.

Challenges

Loyal faced two primary challenges as it scaled.

First, limited visibility into post-install performance made it difficult to understand how users behaved beyond installation. Without clear retention and funnel insights, evaluating the long-term value of campaigns and creatives was largely guesswork.

Second, fragmented reporting across multiple data sources created operational friction. Teams spent excessive time cleaning and reconciling data, slowing decision-making and reducing confidence in budget allocation, especially when comparing performance across networks.

Solutions

Full-Funnel Attribution and Retention Measurement Across Channels

To address the lack of visibility into post-install performance, Loyal leveraged Airbridge’s full-funnel attribution and retention measurement capabilities. Instead of evaluating campaigns based solely on surface-level metrics such as installs or CPI, the team gained a clear view of how users behaved after installation, including retention depth and long-term value signals.

Airbridge enabled Loyal to accurately compare performance across Apple Ads, Google Ads, and programmatic channels using consistent attribution logic. This made it possible to identify which channels and creatives were truly driving meaningful engagement rather than short-term volume. With reliable Day-7 retention and ROAS data available in real time, Loyal shifted optimization strategies toward outcomes that mattered to the business, not just acquisition efficiency.

**How insights from Airbridge directly improve your UA strategy, creative optimization, or onboarding/tutorial flow? **

We found this one specific creative style that looked expensive on paper (high CPI), but the long-term value of those users was through the roof. Without Airbridge, we probably would’ve killed that creative to save money. Instead, we doubled down on it and the results were massive — Ray Green, Co-founder & COO of Loyal

Centralized Reporting, Reliable Postbacks, and Registered Ad Channel Infrastructure

To address data fragmentation and operational inefficiency, Loyal leveraged Airbridge’s centralized reporting infrastructure and reliable postback system. All attribution data, in-app events, and campaign metrics were unified into a single source of truth, eliminating the need for manual reconciliation across multiple tools.

In addition, Airbridge’s reporting APIs allowed Loyal to streamline internal workflows and manage performance analysis more efficiently across its portfolio. This operational clarity gave the team the confidence to reallocate budgets in real time, respond quickly to performance shifts, and scale programmatic efforts without increasing manual workload.

As both an app publisher and operator of its own in-app and CTV exchange, Loyal also benefited from Airbridge’s registered ad channel capabilities. Accurate postbacks and transparent reporting improved trust with advertiser partners, ensured reliable value delivery, and simplified integration for advertisers connecting to Loyal’s network.

Results

With Airbridge, Loyal transformed how it measures, evaluates, and scales growth across a massive app portfolio. Clean data, transparent reporting, and responsive support empowered the team to make faster, smarter decisions while strengthening trust with advertiser partners.

Looking ahead, Loyal plans to continue expanding its programmatic ecosystem while deepening its collaboration with Airbridge. As performance measurement and traffic quality become even more critical at scale, Airbridge remains a key partner in supporting sustainable, data-driven growth.