Updated ASO teardown, US App Store
ABA English - Learn English App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 7K+0.2% vs previous month
- Est. monthly revenue
- $30K+0.3% vs previous month
- Est. revenue ÷ downloads
- $4.29
- Rating
- 4.7★22.3K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Learn English with ABA Films® and unlimited live classes.
- learn englishin name
- live classesnot in name
- What it shows
- A grid of short-film posters with a live class window on top: a teacher in a blue shirt, a LIVE tag, a viewer count and camera and mic buttons.
- Why it converts
- Names the subject and the two ways to learn in the first frame. The film posters and the live window show what the lessons look like before any text is read.
#2In search results
40 years of teaching English 35 million students
- englishin name
- What it shows
- The American & British Academy logo, “since 1975”, two star-marked claims (40 years, 35 million students) and a phone showing film posters.
- Why it converts
- Puts the app's own history and size claims up front, so a new visitor has a reason to trust it. The figures are the app's claims and cannot be checked from the image.
#3In search results
A unique method based on immersion
- immersionnot in name
- What it shows
- A short caption above the same film-poster grid and live class window, now with a different teacher.
- Why it converts
- Names the method in one short line. It describes an approach, not a feature, so a visitor learns little about what they will do day to day.
#4
Complete course with 6 levels From beginner (A1) to advanced (C1)
- coursenot in name
- levelsnot in name
- What it shows
- A unit screen, “How to Talk About Emotions”, listing film, speaking, writing, grammar video class, vocabulary and assessment steps with check marks, on a yellow background.
- Why it converts
- Shows the course structure and who it is for, from beginner to advanced. The lesson list makes the lessons feel concrete, but the small text inside the phone is hard to read at search size.
#5
Short films with everyday scenes Learn to communicate in any situation
- short filmsnot in name
- What it shows
- A close-up film still of a smiling woman in a knitted hat inside a phone frame, on a green background.
- Why it converts
- Explains what the films are for and puts a human face at the center. The line “any situation” is broad, and the image does not show how a lesson works.
#6
Live classes with our teachers Every day. All levels.
- live classesnot in name
- What it shows
- A “Conversation classes” screen with a live teacher video, small face tiles around the phone and a bottom tab bar, on an orange background.
- Why it converts
- Gives live teaching a full screenshot of its own. “Every day. All levels.” answers how often and for whom.
Icon and design system
What makes the page read as one brand at a glance.
- One letter, with no other detail, so it is simple and easy to recognize at small sizes.
- The icon does not say it is about English or learning. The name beside it has to carry that.
- The blue circle appears in the logo on the second screenshot, but the screenshot backgrounds use other colors.
- 01
Content as the main visual
The first screenshots are built from film posters and a live teacher window. The visitor sees the actual lesson material.
- 02
Printed credentials
The app prints “40 years” and “35 million students” next to its academy logo. These are claims by the app, shown early.
- 03
Two-part captions
A lead line is followed by a second line that adds detail, such as the level range or “Every day. All levels.”
- 04
Background color changes
White, yellow, green and orange backgrounds follow each other. This adds variety, but the set has no single color system.
- 05
Live teaching as a selling point
The live class window appears in the first screenshot and gets its own screenshot later.
ASO score breakdown
79 of 100 points. The full rule is under “How the ASO score works” below.
- App name19 / 25
- Uses 27 of 30 characters9/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more0/5
- Screenshots25 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system0/5
- Readable at search-result size0/5
- Trust signal5/5
- Ratings20 / 25
- 4.7 average (full marks at 4.8)13.1/15
- 22,328 ratings (full marks at 100,000)6.7/10
- Freshness15 / 15
- Last update 1 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+5 pts
4.7 stars from 22,328 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: live classes, immersion, course, levels, short films. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show your real content in screenshot 1, not only a description of it.
- Print a credential only if it is true, and place it early.
- Keep the caption to one idea and make the lead line large.
- Make text inside the phone large enough to read in search results, or leave it out.
- Pick one color system and let the icon and screenshots share it.
- Use the words your users use, such as “live classes”, in the caption.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “ABA English - Learn English”, which uses 27. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. ABA English uses them for learn english, english and immersion.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. ABA English uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- ABA English - Learn English on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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