Updated ASO teardown, US App Store
BlazePod App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 3K+0% vs previous month
- Est. monthly revenue
- $60K+0% vs previous month
- Est. revenue ÷ downloads
- $20.00
- Rating
- 4.2★233 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
5 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Train body & mind with BlazePod's revolutionary Flash Reflex Training
- reflex trainingnot in name
- What it shows
- Two people doing push-ups with their hands on small light pods, shown on a phone that displays the BlazePod logo, with a stack of glowing pods at the right edge.
- Why it converts
- Shows the real use, training with pods, in the first frame. The phone itself only shows a logo screen, so the product is carried by the photo and the pods.
#2In search results
Auto connect your Pods for a unique training experience
- connect podsnot in name
- What it shows
- A Pod Settings screen listing connected pods with battery levels and available pods, beside a large glowing cyan pod.
- Why it converts
- Shows the setup step and the physical product together. It tells a visitor that the app pairs with hardware, which the name alone does not.
#3In search results
Enjoy countless activities for all sports and levels of fitness
- activitiesnot in name
- What it shows
- A Training hub screen with drill cards such as Power Push Up Two and Resistance Band Catch, each marked with players and pods.
- Why it converts
- Shows variety with real drill names. The wide claim in the caption is backed by cards a visitor can read.
#4
Create customized activities to fit your needs
- customized activitiesnot in name
- What it shows
- A Focus activity screen with a picture of four pods, two lit, a short explanation and a Create Activity button.
- Why it converts
- Shows that users can build their own drills.
#5
Track progress with a detailed results screen
- track progressnot in name
- What it shows
- A timer reading 00:00:20, a score of 10 hits, an average reaction of 200 and a reaction-time chart in milliseconds.
- Why it converts
- Closes on the result a user gets back from training.
Icon and design system
What makes the page read as one brand at a glance.
- One shape, a ring with a trailing streak, with no text.
- Blue gradient on dark navy matches the colors used in the screenshots, so icon and gallery look like one brand.
- The ring and streak read at small sizes.
- 01
Two-tone captions
A bold cyan or white lead line, then a lighter second line that completes the sentence. Most images use the same split.
- 02
Product and app together
Glowing pods sit beside or behind the phone, so the hardware is visible next to the screens that control it.
- 03
One idea per image
Training, connecting pods, picking activities, building activities and tracking results each get their own image.
- 04
Mostly navy background
A dark blue gradient with cyan highlights on most images. The pods glow in the same cyan as the captions.
- 05
Real photo first, UI after
The first image uses a training photo. The later ones show app screens with readable titles like Training hub and Pod Settings.
ASO score breakdown
47 of 100 points. The full rule is under “How the ASO score works” below.
- App name3 / 25
- Uses 8 of 30 characters2.7/10
- Brand + keyword phrase0/10
- Keywords fill half the name or more0/5
- Screenshots25 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size0/5
- Trust signal0/5
- Ratings4 / 25
- 4.2 average (full marks at 4.8)3.8/15
- 233 ratings (full marks at 100,000)0/10
- Freshness15 / 15
- Last update 29 days ago (full marks within 30)15/15
Where the points are
- Use the rest of the app name+22 pts
22 characters are free. Add the next most important search term.
- Ask happy users for a rating+21 pts
4.2 stars from 233 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: reflex training, connect pods, activities, customized activities, track progress. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the real use in screenshot 1, not only a logo screen inside the phone.
- If your app needs hardware, show the hardware in the first images.
- Keep captions to one short line plus one short line of support.
- Make the key numbers on a screen large enough to read at thumbnail size.
- Name real features on screen, such as drill titles, so broad claims have proof.
- Add a trust signal, such as a rating, press mention or user count, if you have a real one.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. BlazePod uses them for reflex training, connect pods and activities.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. BlazePod uses 5.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- BlazePod on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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