Updated ASO teardown, US App Store
Birdbuddy: ID & Collect Birds App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 57K+2% vs previous month
- Est. monthly revenue
- $100K−50% vs previous month
- Est. revenue ÷ downloads
- $1.75
- Rating
- 4.8★62.1K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
5 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Identify birds anywhere – just with your phone
- identify birdsnot in name
- What it shows
- A family outdoors behind two phones, one with a “Birds nearby” list and one with a “Listening…” sound screen. A badge reads “#1 Birding App” and “Join 1.000.000+ existing bird lovers”.
- Why it converts
- Says what the app does in the first line, and shows two ways to do it: a nearby list and listening. The “#1” and the user count are the app's own claims. They sit next to the headline, in the first frame a visitor sees.
#2In search results
Got a Birdbuddy feeder? Unlock even more magic.
- What it shows
- A Birdbuddy feeder with a camera, a red cardinal perched on it, and a notification that reads “Carl came back to say hi!”.
- Why it converts
- Speaks to owners of the company's feeder and shows the hardware, so it adds a second audience. A friendly notification shows what the feeder sends to the phone.
#3In search results
Explore species, sounds and fun facts
- speciesnot in name
- bird soundsnot in name
- What it shows
- A Northern Cardinal profile with a visit count and photos shared by the community, plus a “Did you know?” card about cardinal songs.
- Why it converts
- Names three things to look at in one line. The fact card gives a small reason to open the app just to learn. The caption names features people look for, like species and bird sounds.
#4
Build your collection of birds you’ve spotted
- bird collectionnot in name
- What it shows
- A Collection screen with Collected, Nearby and All birds tabs and photo cards of a blue jay and a cardinal, each with a last-seen time and visit count.
- Why it converts
- “Collection” gives a long-term reason to keep the app. The photo cards make the goal concrete: more birds, more cards.
#5
Discover moments of nature shared by our community
- bird communitynot in name
- What it shows
- Overlapping photo cards of birds at feeders, named Painted Bunting and Hummingbird, above a globe with parrots and feeder icons.
- Why it converts
- Shows that other people's sightings are part of the app. The globe suggests a wide community. “Our community” is a general phrase.
Icon and design system
What makes the page read as one brand at a glance.
- One simple bird shape on a flat green field, with no text.
- The silhouette says “birds” before the name is read.
- The green matches the badge in the first screenshot, but later images use a lilac and cream palette.
- 01
Serif headline on most images
A tall, dark serif headline sits at the top of most images. It stays readable over a forest photo and over a lilac sky.
- 02
Proof in the first frame
The first image carries a “#1 Birding App” badge and a user count, shown as the app's own claims, next to the main promise.
- 03
Real photos of the product in use
Collection and community screens are filled with bird photos, so the UI itself sells the feeling of the app.
- 04
A second audience in frame two
The second image speaks to owners of the company's feeder. It adds the hardware without hiding the app-only story.
- 05
A friendly fact card
A “Did you know?” card gives a small, curious reason to care. It is a different kind of message from the feature captions.
ASO score breakdown
97 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 29 of 30 characters9.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots33 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings24 / 25
- 4.8 average (full marks at 4.8)15/15
- 62,089 ratings (full marks at 100,000)9/10
- Freshness15 / 15
- Last update 12 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+1 pts
4.8 stars from 62,089 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
5 caption terms aren't in the app name: identify birds, species, bird sounds, bird collection, bird community. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app does in the first headline, in plain words.
- Put a rating, badge or user count next to the main promise, and only use numbers you can back up.
- Use one headline style on every image so the set reads as one story.
- Show real content, such as photos, instead of empty screens.
- Use the words your users use in the captions, like species or sounds.
- If you have two audiences, give each its own image and label it clearly.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Birdbuddy: ID & Collect Birds”, which uses 29. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Birdbuddy uses them for identify birds and species.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Birdbuddy uses 5.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Birdbuddy: ID & Collect Birds on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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