Updated ASO teardown, US App Store
Pollo AI: AI Video & Image App Store optimization
A Photo & Video app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 81K+14.9% vs previous month
- Est. monthly revenue
- $407K+0.6% vs previous month
- Est. revenue ÷ downloads
- $5.02
- Rating
- 4.5★13.6K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Photo to Video Ad
- photo to videonot in name
- video adnot in name
- What it shows
- A product photo of a long-sleeve top beside a model video clip, above an Upload Image box and a Creative Idea field.
- Why it converts
- Shows the input and the output in one frame, so a visitor sees what they put in and what comes out. The upload and idea fields show how simple the first step is.
#2In search results
Story Video
- story videonot in name
- What it shows
- A cinematic desert scene with a close-up of a helmeted astronaut, above a Creative Idea field and video length options from 30s to 90s.
- Why it converts
- Moves from product ads to storytelling, which speaks to a different kind of creator. The length options show the user stays in control.
#3In search results
Meet Your Video Agent
- video agentnot in name
- What it shows
- A chat screen where a user uploads headphone photos and asks for a 15-second ad video, and the assistant replies with a written creative brief.
- Why it converts
- Introduces a chat-style way to make video, a different entry point from the form screens. The text in the chat is small, so the caption carries the message.
#4
Music Video
- music videonot in name
- What it shows
- A low-angle image of a rapper on an orange sunset skyline, with a small portrait inset, above a Song row and an Add Image box.
- Why it converts
- Names a clear use case for musicians and fans. The inset portrait and arrow show that one photo becomes the full scene.
#5
Product Shot
- product shotnot in name
- What it shows
- A burgundy handbag held against a red backdrop, with a small inset of the original photo, above an Upload Image box and size options such as 9:16 and 16:9.
- Why it converts
- Speaks to sellers who need store-ready images. The inset before photo makes the change easy to see, and the size options match common social formats.
#6
AI Try-on Photo & Video
- ai try-onnot in name
- What it shows
- A close-up of a red gem earring on an ear, with a small inset of the earring on its own, above an Upload Product box and a row of style thumbnails.
- Why it converts
- Names a feature shoppers and sellers look for. The close-up detail shows how real the result looks, and the product upload field shows what the user provides.
Icon and design system
What makes the page read as one brand at a glance.
- One shape, a P that doubles as a play triangle, hints at video.
- The orange matches the accent color in every screenshot, so icon and gallery look like one brand.
- Flat color and bold shape, with no fine detail, so it stays clear at small sizes.
- 01
Use case as caption
Most captions name a thing to make: photo to video ad, story video, music video, product shot, try-on. A visitor can find their own use quickly.
- 02
Input and output in one frame
Most images show a finished result on top and the real input fields below. Small inset photos with arrows show the before.
- 03
One template for most images
Most images use a black background, a two-line serif caption in orange, a phone frame and an orange glow at the bottom. Swiping feels like one story.
- 04
Short captions in large type
Captions are two short lines in big type. The small UI text inside the phone is hard to read, so the caption does the selling.
- 05
Real-looking sample output
The sample images are polished photos and film-style scenes. They show what the tool can produce, not just the interface.
ASO score breakdown
84 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 26 of 30 characters8.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings15 / 25
- 4.5 average (full marks at 4.8)9.4/15
- 13,611 ratings (full marks at 100,000)5.7/10
- Freshness15 / 15
- Last update 5 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+10 pts
4.5 stars from 13,611 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
7 caption terms aren't in the app name: photo to video, video ad, story video, video agent, music video, product shot, ai try-on. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name each use case in the caption, using the words your users use.
- Show the input and the result in the same frame.
- Put the strongest example in screenshot 1, not a menu or a home screen.
- Use one template for every image so the set reads as one story.
- Keep captions to two short lines in large type.
- Match the icon color to the screenshot accent color.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Pollo AI: AI Video & Image”, which uses 26. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Pollo AI uses them for photo to video, story video and video agent.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Pollo AI uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Pollo AI: AI Video & Image on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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