Updated ASO teardown, US App Store
Deepsearch : AI Face Search App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 70K+193.4% vs previous month
- Est. monthly revenue
- $152K+0% vs previous month
- Est. revenue ÷ downloads
- $2.17
- Rating
- 4.4★81 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
7 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Deep Search Explore Deeper
- people searchnot in name
- What it shows
- A circular photo of a woman ringed by YouTube, Wikipedia, X, Facebook, Instagram and Threads icons, a name search field, and six tiles: Tell me everything, Associates, Related background, Family tree, Criminals, Dating life. A black pill reads “Search Beyond Limits”.
- Why it converts
- The ring of platform icons and the name field show the input and where results come from. The tiles list what a visitor can look up. The caption itself is a general slogan and does not say what the app does.
#2In search results
Search Anyone Instantly
- search anyonenot in name
- What it shows
- The app home screen: an “AI-powered people search” label, the heading “Who are you looking for?”, a search bar, two popular-search cards (an actor and a singer), and a note “Public sources only” with “source links”.
- Why it converts
- Shows the real entry screen, so a visitor sees what they would type and do first. The printed “Public sources only” note is the app's own statement about its data.
#3In search results
Discover Profiles & Links
- profilesnot in name
- What it shows
- A question “Which social media accounts does he use?” above a stack of results for one name: Instagram, LinkedIn, X, TikTok, YouTube, Facebook and a location. The Instagram row is outlined.
- Why it converts
- Shows the result a visitor would get, one row per platform. The stacked list and the outlined top row make the output easy to read at a glance.
#4
Refine Your Search With AI
- ai searchin name
- What it shows
- A “Refine with AI” sheet over a blank phone screen. It says “A few quick questions” and asks where the person lives or was last based.
- Why it converts
- Explains how the app narrows a common name. The sheet is large and the phone behind it is empty, so the one idea reads clearly.
#5
Deep Search Find Matches
- find matchesnot in name
- What it shows
- A round photo above a “Searching for” screen with a progress list: Searching public records (done), Matching profiles (in progress), Checking social links, Generating AI report.
- Why it converts
- A progress list shows the steps the app takes, so the wait looks like work in progress. It names the stages but not what the report contains.
#6
Explore Photos & Videos
- photosnot in name
- videosnot in name
- What it shows
- A profile header with “Media Results” above a grid of photos and video thumbnails with play icons and durations, and All Media, Photos and Videos tabs.
- Why it converts
- Shows another kind of result, media, with simple tabs to filter. It adds a reason to try the app beyond profile links.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a magnifying glass, says “search” without any text.
- Plain black background with a white shape, so it stays clear at small sizes.
- The black and white palette matches the black caption type and white backgrounds in the screenshots.
- 01
Light line, heavy line
Most captions have a thin first line and a bold second line. The bold line carries the point. Two captions put it in a black pill.
- 02
Mostly one white layout
Most images use a white background, black type and one phone or card. Swiping feels like one set.
- 03
Source logos as proof of reach
Platform icons around the photo and in the result list show where results come from, using logos people already know.
- 04
Show the result, not only the search
Several images show output: a profile list, a progress screen and a media grid. The visitor sees what they get back.
- 05
Printed data-source note
“Public sources only” appears on the home screen image, next to “source links”. It is the app's own wording, not a rating or an award.
ASO score breakdown
70 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 27 of 30 characters9/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots25 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings8 / 25
- 4.4 average (full marks at 4.8)7.5/15
- 81 ratings (full marks at 100,000)0/10
- Freshness13 / 15
- Last update 55 days ago (full marks within 30)12.5/15
Where the points are
- Ask happy users for a rating+17 pts
4.4 stars from 81 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Ship an update+2 pts
The last update was 55 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: people search, search anyone, profiles, find matches, photos, videos. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app does in the first caption, not only a slogan.
- Put the input screen in an early image so visitors see the first thing they would do.
- Make the second caption line bold and short, and keep the first line light.
- Use logos your audience already knows to show where results come from.
- Show real output screens, not only the search box.
- Keep one white layout across the set so it reads as one story.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Deepsearch : AI Face Search”, which uses 27. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Deepsearch uses them for people search, search anyone and profiles.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Deepsearch uses 7.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Deepsearch : AI Face Search on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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