Updated ASO teardown, US App Store
DDPAI App Store optimization
A Photo & Video app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 30K+0.8% vs previous month
- Est. monthly revenue
- $26K+0.8% vs previous month
- Est. revenue ÷ downloads
- $0.87
- Rating
- 3.5★13 ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
2 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Comprehensive upgrade Quick connection, clear functions at a glance
- What it shows
- The device tab of the app with a dash cam photo, a “Not connected” status and a grid of common functions such as remote viewing, cloud album and find a vehicle.
- Why it converts
- It shows the app in use and names the camera it controls. The headline is a general claim, though, so a visitor learns little about what the app does. The small function labels are hard to read at search-result size.
#2In search results
Record the beauty We have been on the road all along
- What it shows
- A social feed post with a photo of autumn trees along a road, plus like, comment and share counts and a comment card.
- Why it converts
- It hints at a sharing community, which is a different idea from the dash cam control shown first. The caption is a mood line and does not name a feature, so a visitor must guess what to do here.
Icon and design system
What makes the page read as one brand at a glance.
- One mascot with a lens eye points to a camera, so the icon hints at the product.
- The word DDPAI is part of the icon. It repeats the name, which the icon guidance says to do only when it is essential.
- The red and grey colors do not appear in the screenshots, so icon and gallery do not share one look.
- 01
Two-tier captions
A dark headline sits above a second line that explains.
- 02
Mood headlines over feature names
“Comprehensive upgrade” and “Record the beauty” do not name a task. A visitor cannot tell what to look for or what to do.
- 03
Device-first first image
The first image shows a connection screen with “Not connected”. It suits owners of the camera, but gives a new visitor no result to want.
- 04
Shared light style
These images use a pale blue background, a floating white card and the same type. They read as one set.
- 05
Few images carry the whole story
With few images in this set, the second one carries much of the story, and the first does not cover the app's main uses.
ASO score breakdown
27 of 100 points. The full rule is under “How the ASO score works” below.
- App name2 / 25
- Uses 5 of 30 characters1.7/10
- Brand + keyword phrase0/10
- Keywords fill half the name or more0/5
- Screenshots10 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for0/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size0/5
- Trust signal0/5
- Ratings0 / 25
- 3.5 average (full marks at 4.8)0/15
- 13 ratings (full marks at 100,000)0/10
- Freshness15 / 15
- Last update 13 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+25 pts
3.5 stars from 13 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+23 pts
25 characters are free. Add the next most important search term.
Apply it to your app
A checklist for your next product page update.
- Show the result a user gets in screenshot 1, not a status or connection screen.
- Name the task in the headline, such as the feature people look for.
- Make the key words large. Small second lines often vanish at thumbnail size.
- Replace general lines like “Comprehensive upgrade” with a concrete use.
- Add a trust signal such as a rating, award or named source if you have a real one.
- Use your screenshot slots to cover each main feature.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. DDPAI uses 2.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- DDPAI on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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