Updated ASO teardown, US App Store
Clap Finder - Anti Lost App Store optimization
A Utilities app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 50K+0% vs previous month
- Est. monthly revenue
- $46K+8.1% vs previous month
- Est. revenue ÷ downloads
- $0.92
- Rating
- 4.6★1.7K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
CLAP TO FIND PHONE
- clap to find phonenot in name
- What it shows
- Two hands clapping above a phone buried in an open suitcase, with colored music notes rising from the phone.
- Why it converts
- Says what the app does in four words and shows the problem it solves: a phone lost in a mess. Big dark text on a light background stays readable in search results, and the caption names what people look for.
#2In search results
Clap Mode Rings When You Clap
- clap modenot in name
- What it shows
- A phone screen with a Clap Mode tab selected, a round yellow power button, a hand tapping it, and a grid of sound choices below.
- Why it converts
- Shows the real app screen for the main feature, with a short caption that says the result. The hand pointing at the button shows the one step needed to start.
#3In search results
Touch Mode Reacts to Touch
- touch modenot in name
- What it shows
- The Touch Mode tab selected, with a woman holding a magnifying glass over a phone and a button labeled Touch Guard.
- Why it converts
- Adds a second way to use the app. The photo-style picture hints at the use case: someone touching your phone. The caption alone does not say what the mode is for.
#4
Pocket Mode Reacts To Light
- pocket modenot in name
- What it shows
- The Pocket Mode tab selected, with a hand sliding a phone into an orange bag and a button labeled Pocket Guard.
- Why it converts
- Adds a third mode with the same layout as the one before. The bag picture helps a visitor guess the use, but the caption only names how it triggers.
#5
35+ Sounds For Every Moment
- soundsnot in name
- What it shows
- A grid of sound tiles with pictures: steam air horn selected, baby cry, baby smile, bomb, car horn, fart, dog, cat, frog, snoring, screaming chicken, siren.
- Why it converts
- A number gives a concrete reason to look at the sound choices. The icon grid is easy to scan, but “For Every Moment” does not say what the sounds are used for.
#6
Sound Volume Customizable
- sound volumenot in name
- What it shows
- A sound settings screen with a play button, a volume slider, duration choices (5s, 15s, 30s, 1m), and Flash Light and Vibrate switches.
- Why it converts
- Shows the controls a user can change. This is a settings screen. The small labels are hard to read at thumbnail size.
Icon and design system
What makes the page read as one brand at a glance.
- One idea: clapping hands and a ringing phone. It says what the app does without the name.
- It is a detailed illustration with a bed, lamp, sheets and a bell. Small parts may blur at the smallest sizes.
- Dark blue scene with a yellow bell. The screenshots use warm yellow and brown, so icon and gallery look like different palettes.
- No text in the icon.
- 01
Problem scene first
The first image shows a phone lost in a messy suitcase. The visitor sees the problem before any app screen.
- 02
One mode per screenshot
Clap, Touch and Pocket each get their own image with the same layout. Only the tab, picture and caption change.
- 03
Two-line captions in one style
A bold brown title and a second line below. In the three modes, it says what triggers it. The pattern repeats on most images after the first.
- 04
Warm background, one accent color
Soft blurred rooms in cream and wood tones, with yellow UI. Swiping feels like one set.
- 05
Sound variety as a feature
A grid of picture tiles shows the alarm sounds, with a printed count in the caption.
ASO score breakdown
73 of 100 points. The full rule is under “How the ASO score works” below.
- App name18 / 25
- Uses 23 of 30 characters7.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more0/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings12 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 1,683 ratings (full marks at 100,000)1.1/10
- Freshness13 / 15
- Last update 54 days ago (full marks within 30)12.6/15
Where the points are
- Ask happy users for a rating+13 pts
4.6 stars from 1,683 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+7 pts
7 characters are free. Add the next most important search term.
- Ship an update+2 pts
The last update was 54 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: clap to find phone, clap mode, touch mode, pocket mode, sounds, sound volume. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Open with the problem your app solves, drawn in one clear scene.
- Put the main action in the first caption, in plain words your users use.
- Use one layout for sibling features so each image is easy to compare.
- Say what the user gets, not only how it triggers. “Reacts to Touch” leaves the use case unsaid.
- Keep the icon palette close to the screenshot palette.
- Use a number in a caption only when it is true and easy to check.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Clap Finder - Anti Lost”, which uses 23. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Clap Finder uses them for clap to find phone, clap mode and touch mode.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Clap Finder uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Clap Finder - Anti Lost on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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