Updated ASO teardown, US App Store
Studocu: Notes & Practice App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 51K+65.9% vs previous month
- Est. monthly revenue
- $101K+65.8% vs previous month
- Est. revenue ÷ downloads
- $1.98
- Rating
- 4.8★5.9K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Study for your exam
- examnot in name
- What it shows
- A cartoon student holding a phone, with a list of four features: Class recording, Ask AI, Quizzes, Student's notes. No app screen is shown.
- Why it converts
- Names the outcome (study for an exam) and the four tools in one frame, so a visitor knows what the app is for. It uses an illustration, not UI, so the screen itself shows nothing of the product in use.
#2In search results
Record your class
- record classnot in name
- What it shows
- A transcript screen with a highlighted lecture line, a playback bar at 00:22 of 32:47 and tabs for Transcript, Summary and Quiz.
- Why it converts
- Shows the first feature as a real screen. The tabs hint that one recording leads to a summary and a quiz.
#3In search results
Get free AI Summaries
- ai summariesnot in name
- What it shows
- A Summary tab with blurred text lines and white labels: Key Lecture Points, Detailed Notes, Exam Callouts, Q&A, Homework.
- Why it converts
- The labels say what a summary contains, so the visitor sees the output without reading any text. “Free” in the caption is the app's own claim.
#4
Practice quizzes anytime, anywhere
- practice quizzesnot in name
- What it shows
- A quiz question with four answer choices, a progress bar at 2/5, an Explain button and a Next button.
- Why it converts
- Shows how studying works inside the app: question, answer, explanation. The question card is enlarged past the phone frame, which keeps it readable when small.
#5
Snap a photo, Ask AI
- ask ainot in name
- What it shows
- The camera view over a printed page with a graph and handwritten notes, a scan frame, and the prompt “Capture a question, text, or anything”.
- Why it converts
- Shows a concrete input a student already has: a photo of their own homework. “Ask AI” repeats the term from the first image.
#6
AI powered by real student notes
- student notesnot in name
- What it shows
- A chat answer on linear regression with “12 sources” and a source card labelled with a course name, plus an “All Universities” filter.
- Why it converts
- Explains where the answers come from, which is the app's own claim about what sets it apart. The source list gives the claim something visible to point to.
Icon and design system
What makes the page read as one brand at a glance.
- One shape, a white S, with no text. It carries the brand name's first letter.
- Two colors only, black and white, so it stays simple at small sizes.
- It does not hint at studying or notes. The name and the first screenshot do that job.
- The screenshots use an off-white background with black captions, so the black-and-white palette carries over.
- 01
Study task in the first caption
The first image says “Study for your exam” and lists four tools. The visitor learns the use case before seeing any screen.
- 02
One tool in most images
Recording, summaries, quizzes, photo questions and sources each get their own image, with a short two-line caption.
- 03
Tabs tie the screens together
The recording screen shows Transcript, Summary and Quiz tabs, and the next two images show a summary and a quiz. This shows one flow, not separate features.
- 04
Floating labels and enlarged cards
Labels like “Key Lecture Points” and the quiz card sit over or past the phone frame. Key content stays readable at small size.
- 05
Source claim in the last caption shown
“AI powered by real student notes” names where answers come from. The screen backs it with a source count and a course name.
ASO score breakdown
87 of 100 points. The full rule is under “How the ASO score works” below.
- App name23 / 25
- Uses 25 of 30 characters8.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings19 / 25
- 4.8 average (full marks at 4.8)15/15
- 5,932 ratings (full marks at 100,000)3.9/10
- Freshness15 / 15
- Last update 1 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+6 pts
4.8 stars from 5,932 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+2 pts
5 characters are free. Add the next most important search term.
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: exam, record class, ai summaries, practice quizzes, ask ai, student notes. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Open with the job the user wants done, such as “Study for your exam”.
- List your main tools in image 1 if no single screen can show them.
- Give each image one tool and a caption of about four words.
- Show the real output, such as a quiz or a summary, not only a menu.
- Enlarge the key card or label so it reads at small size.
- If you claim a source for your content, show it on screen.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Studocu: Notes & Practice”, which uses 25. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Studocu uses them for exam, record class and ai summaries.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Studocu uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Studocu: Notes & Practice on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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