Airbridge
RevenueCat×Airbridge
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RevenueCat × Airbridge

What do subscription apps get wrong about paid growth?What dosubscription apps getwrong about paid growth?

We asked RevenueCat what subscription teams commonly misreadwhen evaluating ads, trials, and scale.We asked RevenueCat what teams commonly misread about ads, trials, and scale.

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No credit card required now. · No sales call. · $40+/mo after 30-day trial.
RevenueCat
Trials · subscriptions · renewals · cancellations · revenue
Channel · campaign · ad group · creative · spend
Airbridge

[3 Paid Growth Lessons]

RevenueCat partnership leader speaking
RevenueCat × Airbridge[Creative Lesson]
29 sec
01[Creative Lesson]

Most clicks ≠ most revenue

The ad with the most clicks isn’t necessarily the one bringing the most valuable subscribers.

Look at instead:
  • Paying subscribers
  • Renewals
  • Revenue by creative
RevenueCat team member speaking
RevenueCat × Airbridge[Trial Lesson]
21 sec
02[Trial Lesson]

Most trials ≠ most revenue

A campaign can generate lots of cheap trials and still perform poorly if those users don’t convert to paid.

Look at instead:
  • Trial-to-paid conversion
  • Paying subscribers
  • Renewals
RevenueCat team member explaining scale
RevenueCat × Airbridge[Scaling Lesson]
27 sec
03[Scaling Lesson]

More spend ≠ better growth

As you increase spend, the quality of the users you acquire can change, and performance can deteriorate.

Look at instead:
  • Subscriber quality
  • Conversion
  • Retention

See what’s working.Scale what drives revenue.

RevenueCat tracks the subscription outcome.Airbridge connects it to the campaign, creative, and spend behind it.So you know where to put your next dollar.

The Airbridge dashboard: installs, active users, paying users, total revenue, and cost, with installs broken down by channel over time.
Airbridge dashboard · demo workspace data
Ad / Creative
→Install
→Trial
→Paid subscriber
→Renewal
→Revenue
Ad platforms
Knows where users came from
Airbridge
Connects acquisition to subscription outcomes
RevenueCat
Knows what users do in your app
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Whatever your subscription stack, start with Airbridge.

Connect acquisition data with the outcomes that matter.

RevenueCat→Airbridge
Already using RevenueCat?

Connect it to Airbridge in minutes.

See which acquisition sources actually bring:

  • ✓Paying subscribers
  • ✓Renewals
  • ✓Subscription revenue
See the RevenueCat integration →
Subscription stack→Airbridge
Using something else?

Connect that to Airbridge, too.

Using Adapty or another subscription setup?

Connect acquisition data with the subscription outcomesthat matter.

See all integrations →

Ready to see which ads pay?

Let subscriber revenue guide your next campaign.

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No credit card required now. · No sales call. · $40+/mo after 30-day trial.
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Airbridge × RevenueCatDesigned for subscription app founders running early paid growth