UGC play for subscription apps

Which UGC videos bring in
paying subscribers?

Track each video from click to install, trial, subscription, and revenue.

Start free for 30 days30 days free · Then from $40/mo · No sales call

  • Video A

    Example UGC video thumbnail: Video A

    120K views

    14 subscribers

    $620 revenue

  • Video B

    Example UGC video thumbnail: Video B

    47K views

    38 subscribers

    $1,840 revenue

  • Video C

    Example UGC video thumbnail: Video C

    260K views

    21 subscribers

    $910 revenue

How do you measure this?

UGC ROI is hard to measure.

A video about your app is getting views and comments. You open RevenueCat. Nothing moved.

  • Did anyone subscribe?
  • Did they bounce at the paywall?
  • Did the link even work?

If you can’t tell what worked, how do you know what to make or boost next?

With Airbridge Tracking Links

Track each UGC video
from link click to subscription revenue.

When viewers click an Airbridge Tracking Link, you can track the installs, trials, subscriptions, and revenue driven by that video.

  1. 01

    Create a Tracking Link in Airbridge

    One for each UGC video you want to measure.

  2. 02

    Use it with your UGC

    Add it wherever viewers can click through to your app.

  3. 03

    See what each video brings in

    Compare installs, trials, subscribers, and revenue by video.

Start tracking UGC
In your Airbridge dashboard

See every video side by side.

The Actuals Report lists clicks, installs, trials, subscribers, and revenue for each UGC video. You see which one brought paying subscribers, not just views.

What should you scale next?

See which video is worth making more of.

Count the subscribers, not the views. Then use the result to decide what to make or boost next.

Find the hook, format, angle, or creator that brought subscribers. Then make the next variation from what worked.

  1. Create
  2. Measure
  3. Learn
  4. Make the next variation
  5. Measure again
Then scale what works

Found the winning video? Put ad spend behind it.

Run the video that brought subscribers as a Meta or TikTok ad, and keep measuring it in the same place.

  1. 01

    Pick the winner

    Choose the video with the most subscribers, not the most views.

  2. 02

    Boost it on Meta or TikTok

    Run the same video as a Meta or TikTok ad.

  3. 03

    Compare organic and paid

    Airbridge measures the ad next to the video’s own link, so you can see what organic reach drove and what your ad spend drove.

Already using RevenueCat?

Connect it to Airbridge, and the subscriptions it records trace back to the video that drove them. Adapty and Superwall connect too.

OptionalNot using any of them? You can still track trials, subscriptions, and revenue with the Airbridge SDK.

Stuck? Ask a human.

Questions about tracking your UGC campaigns?

Come ask us anything about mobile app attribution, tracking UGC or creators, or deciding which campaigns are actually bringing subscribers or revenue to your app.

Chat with us on Discord

Your winning video is already out there. Let’s find it.

Track every video from click to trial, subscription, and revenue.

Start free for 30 daysThen from $40/mo · No sales call