Updated ASO teardown, US App Store
Paladin: Learn History App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 83K−60.2% vs previous month
- Est. monthly revenue
- $104K−50.2% vs previous month
- Est. revenue ÷ downloads
- $1.25
- Rating
- 4.6★24.5K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Learn history through epic stories
- historyin name
- What it shows
- Painted-style ancient figures in armor and laurel on a dark battlefield, with the Paladin logo, a large headline and a “Trusted by 3 million+ history lovers” laurel badge.
- Why it converts
- Says what the app is and how it teaches in the first frame, so a visitor doesn't have to guess. The user-count badge is the app's own claim and sits right next to the pitch.
#2In search results
Over 2,000 years of history
- historyin name
- What it shows
- Artwork of an Egyptian queen, a pyramid and a soldier in a bicorne hat, with a line “With love, from the creators of the best micro-learning app” and a Deepstash logo.
- Why it converts
- Gives a sense of how much content there is. The creator line borrows trust from a sister brand, but it is a self-description with no outside source.
#3In search results
Stories that stick with you Expert crafted content
- What it shows
- A phone showing a “Shaping America” course screen with an illustrated group of historical figures and a list starting with George Washington.
- Why it converts
- Shows a real course screen, so visitors see how content is grouped by theme. The headline is a general promise.
#4
Untold animated tales Cinematic history lessons
- history lessonsnot in name
- What it shows
- A phone showing a lesson player with a progress bar, sound and close buttons, and a colorized photo of a bearded ship captain with a play button.
- Why it converts
- Shows the lesson format: video-like and visual rather than text. The play button makes the content type clear in one glance.
#5
1 v 1 history battles Compete in real time
- history battlesnot in name
- What it shows
- A phone showing a “1v1 Battles – Pick your topic!” screen with topic tiles such as Ancient Rome and Britain, and an orange mascot.
- Why it converts
- Adds a social, game-like reason to install beyond reading. Topic tiles show what you would play. The mascot ties the screen to the app's brand.
#6
Replace doom scrolling 5-minute chapters
- doom scrollingnot in name
- What it shows
- A phone showing a chapter screen titled “The Chernobyl Disaster – The Invisible Fire” with an illustrated portrait and the start of the text.
- Why it converts
- Frames the app as a better use of spare time, and “5-minute chapters” sets an expectation of effort.
Icon and design system
What makes the page read as one brand at a glance.
- One white shape on a flat orange background, with no text, so it reads as a single idea.
- Orange is the highlight color in the screenshots and the in-app mascot, so icon and gallery look like one brand.
- The shape has no fine detail, so it holds up at small sizes. The icon alone doesn't say “history”, so the name and first caption carry that.
- 01
Big headline, orange line below
Several captions are a large white headline with a short orange line below it. The orange line adds detail.
- 02
Trust badge on the first image
A “Trusted by 3 million+” laurel badge sits at the bottom of the opening image. It is the app's own claim, placed at the bottom of the opening image.
- 03
Art first, then real screens
The first two images use dramatic artwork. The rest put actual app screens inside a phone frame on a dark background.
- 04
One content type per image
Courses, animated lessons, 1v1 battles and short chapters each get their own image, so each shows a different way to use the app.
- 05
Habit framing
“Replace doom scrolling” and “5-minute chapters” tie the app to a daily moment, not a list of features.
ASO score breakdown
88 of 100 points. The full rule is under “How the ASO score works” below.
- App name22 / 25
- Uses 22 of 30 characters7.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots33 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings18 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 24,530 ratings (full marks at 100,000)6.9/10
- Freshness15 / 15
- Last update 9 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+7 pts
4.6 stars from 24,530 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+3 pts
8 characters are free. Add the next most important search term.
- Check caption terms against your subtitle and keywords
3 caption terms aren't in the app name: history lessons, history battles, doom scrolling. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name the subject in the first headline, not only in the app name.
- Put a relevant trust claim, such as a user count, on the first image.
- Give each image one idea and one content type.
- Show a real screen in at least some images, not only artwork.
- Use large headlines and keep the small supporting line short.
- Tie the app to a moment in the user's day, such as replacing a habit.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Paladin: Learn History”, which uses 22. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Paladin uses them for history and history.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Paladin uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Paladin: Learn History on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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