Updated ASO teardown, US App Store
Arike - Where Malayalis Date App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 20K+1.4% vs previous month
- Est. monthly revenue
- $90K+1.4% vs previous month
- Est. revenue ÷ downloads
- $4.50
- Rating
- 4.5★1.1K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
6 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
- What it shows
- The arike wordmark on a yellow sunburst, above a phone showing a profile card: Harshita, 23, a Verified badge, job and college lines, a photo, Kochi, India, and the start of a voice prompt.
- Why it converts
- Shows a real profile on the first frame, so a visitor sees it is a dating app with verified people. No headline is printed, so the main use is shown only through the card, not stated.
#2In search results
Talk About What Malayalis Love To Talk about
- malayalisin name
- What it shows
- A voice note about food choices and a chat reply, plus a text prompt asking “Mammootty or Mohanlal”, in a phone frame under a dark headline.
- Why it converts
- Names the community in the headline and uses local food and film talk as the example. This tells a visitor who the app is for, and what a first chat can look like.
#3In search results
Search for your kind of person
- searchnot in name
- What it shows
- A “Select” list with the line “over 10000+ handpicked members”, and large photo cards with a name and city.
- Why it converts
- Turns the browsing feature into a benefit. The “10000+ handpicked members” line is the app's own claim, and it gives a visitor a sense of pool size.
#4
- What it shows
- A Notes card reading “Tap to review 10+ notes” and an “Interested in you” row with two photos, over a tab bar.
- Why it converts
- Shows the inbox of incoming interest. With no caption, the visitor must work out what the screen means. The line “Premium members can see all their requests” hints at a paid tier.
#5
Verified Profiles
- verified profilesnot in name
- What it shows
- A headline and three lines of text explaining the selfie check and blue tick, a large “Verified” badge on a profile card with a name, age, job and photo.
- Why it converts
- Explains how verification works in plain words and shows the badge on a real card. This speaks to a common worry in dating apps: who is real. The body text is small for a thumbnail.
#6
Meet someone special
- What it shows
- A chat in yellow and grey bubbles mixing English and Malayalam-style words, about Sunday plans and jobs.
- Why it converts
- Ends on the outcome, a conversation, in the community's own mix of languages. The headline is a general phrase, so the chat text does the specific work.
Icon and design system
What makes the page read as one brand at a glance.
- One idea: the app name in the community's own script, topped by a heart. It says “dating” and “Malayalam” without extra words.
- Black and yellow match the screenshot palette, so icon and gallery read as one brand.
- The script is bold with a plain white background, so it should hold at small sizes. The heart is the only small detail.
- 01
Yellow sunburst across the set
Yellow rays and a white phone frame repeat on most images, with a dark bold headline above. Swiping feels like one set.
- 02
Real profile cards as the main visual
People and profile details fill most images.
- 03
Built for one community
Food, film stars and mixed-language chat appear in the images. A visitor from that community sees themselves quickly.
- 04
Verification gets its own image
A full image explains the selfie check and shows the badge. It answers a trust question directly.
- 05
Captions are uneven
Some images carry a headline and some carry none. The first image has only the logo, so the core promise comes later.
ASO score breakdown
62 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 28 of 30 characters9.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots13 / 35
- Caption on every screenshot3.3/5
- Each caption names a feature people search for5/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size0/5
- Trust signal0/5
- Ratings10 / 25
- 4.5 average (full marks at 4.8)9.4/15
- 1,122 ratings (full marks at 100,000)0.2/10
- Freshness15 / 15
- Last update 5 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+15 pts
4.5 stars from 1,122 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
2 caption terms aren't in the app name: search, verified profiles. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Put a clear headline on the first screenshot. Say what the app does and for whom.
- Use the same background, frame and headline style on every image.
- Show real use, such as a profile or a chat, instead of menus.
- Give a trust worry, such as fake profiles, its own screenshot with a plain explanation.
- Use your audience's own words and topics in the examples.
- Keep body text large enough to read at search-result size, or cut it.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Arike - Where Malayalis Date”, which uses 28. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Arike uses them for malayalis and search.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Arike uses 6.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Arike - Where Malayalis Date on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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