Updated ASO teardown, US App Store
Plant App: Plant Identifier App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 20K−33.4% vs previous month
- Est. monthly revenue
- $200K−0.1% vs previous month
- Est. revenue ÷ downloads
- $10.00
- Rating
- 4.7★55.6K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
10 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Identify Any Plant Easily
- identify plantnot in name
- What it shows
- A large houseplant photo under four feature chips: Plant Identifier, Expert AI Botanist, Disease Detector, Plant Care Tips.
- Why it converts
- Says what the app does in the headline and lists the main features as chips, so a visitor knows the job in one glance. The photo is a plant, not a phone screen, so the first frame shows the subject but not the app in use.
#2In search results
Diagnose & Cure Detect and cure any plant health problem.
- plant healthnot in name
- What it shows
- A leaf spot disease card for a Monstera, a leaf with a “Scanned!” label in scan corners, and a hand holding a spray bottle.
- Why it converts
- Shows a scan turning into a named result, which makes the promise concrete. The caption names a problem people look up, plant disease.
#3In search results
Health & Care Find guides on how to take care of each plant.
- plant carenot in name
- What it shows
- A moth orchid photo above a care card with temperature, hardiness zone, sunlight and soil rows.
- Why it converts
- Shows the kind of care detail a visitor gets after an identification. Short labels with values keep the card easy to scan.
#4
Plant Light Meter Check how much light plants needs and gets.
- light meternot in name
- What it shows
- A phone view of a peace lily with a color scale on top, an “Extreme Light!” tag and a “Mid Brightness is Required!” message.
- Why it converts
- A tool people may not expect from an identifier app, shown in use. The color scale makes the feature clear without reading the small text.
#5
Water Calculator Calculate how much water you plants need.
- water calculatornot in name
- What it shows
- Four input chips (indoor area, 55% humidity, 75°F, pot size) above a hanging pothos and a result of 73oz.
- Why it converts
- Shows inputs and a single big result, so the outcome is clear at a glance. It adds another everyday reason to keep the app after the first scan.
#6
Pet Safety Guides Check if any plant is toxic for humans or pets.
- pet safetynot in name
- toxic plantsnot in name
- What it shows
- A spider plant with two cards, “Safe for People” and “Safe for Animals”, and a puppy sniffing a leaf.
- Why it converts
- Answers a question many owners ask before buying a plant. The puppy gives the feature a face and the caption names the topic plainly.
Icon and design system
What makes the page read as one brand at a glance.
- One simple flower shape signals plants before the name is read.
- Two greens match the green chips and tints used in the screenshots, so icon and gallery share one color story.
- No text and little detail, so the shape should hold up at small sizes.
- The icon is a plain symbol and does not say identify or scan. The name and first caption carry that.
- 01
Bold headline plus a plain sentence
Most images have a short dark title, then one line that says what the feature does.
- 02
One tool per screenshot
Identify, diagnose, care guide, light meter, water calculator and pet safety each get their own image, so a visitor can find the one they care about.
- 03
Captions name things people look up
Plant identifier, plant disease, light meter, water calculator and toxic plants are terms a plant owner might look for.
- 04
Real plant photos as the backdrop
Most images sit on real houseplants, which fits the subject and keeps a clean look on a white or light background.
- 05
Result cards instead of full screens
The key output, such as a disease name, a care row or 73oz, is shown large, while the rest of the phone UI is cropped.
ASO score breakdown
91 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 27 of 30 characters9/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings22 / 25
- 4.7 average (full marks at 4.8)13.1/15
- 55,625 ratings (full marks at 100,000)8.7/10
- Freshness15 / 15
- Last update 12 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+3 pts
4.7 stars from 55,625 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
7 caption terms aren't in the app name: identify plant, plant health, plant care, light meter, water calculator, pet safety, toxic plants. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Name the main job in the first headline, and show the app in use if you can.
- Give each screenshot one feature and one plain sentence.
- Use caption words your users use.
- Show the result, such as a number or a name, large and crop the rest of the screen.
- Keep one font, one background style and one color family across the gallery.
- If you have ratings, awards or a named data source, show one early. It gives a visitor a reason to trust you.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Plant App: Plant Identifier”, which uses 27. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Plant App uses them for identify plant, plant health and plant care.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Plant App uses 10.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Plant App: Plant Identifier on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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