Updated ASO teardown, US App Store
Medical English - Doxa App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 8K+68.2% vs previous month
- Est. monthly revenue
- $40K+68.2% vs previous month
- Est. revenue ÷ downloads
- $5.00
- Rating
- 4.8★1.7K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
9 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Speak confidently in Medical English
- medical englishin name
- What it shows
- Two laurel badges at the top read “4.8 avg. rating” and “A choice of 150.000 medical prof.”, above a speaking exercise with a fill-in-the-blank sentence about the spine and a “Speak now...” button.
- Why it converts
- Names the subject and the skill in the headline, then shows the actual speaking task. The rating and user badges sit at the top of the image.
#2In search results
Speak Medical English with ease – feel confident in everyday practice!
- medical englishin name
- What it shows
- A smiling 3D cartoon doctor in a white coat giving a thumbs up, under a five-line headline with two highlighted phrases.
- Why it converts
- Friendly and on-message, but it shows no app screen. The long caption repeats the first image’s promise instead of adding a new reason to install.
#3In search results
Available in your language
- What it shows
- A list of languages, each with a flag: Español, 日本語, 한국어, Tiếng Việt, Türkçe, English and more, in two columns on a light green background.
- Why it converts
- Tells non-native speakers they can learn in their own language, which is a real doubt for this audience. It shows no product screen, so it says little about how the app works.
#4
All medical areas covered
- medicalin name
- What it shows
- A Courses screen with colored cards for Pediatrics, Basic Anatomy, Gynecology and Medical Law, each with a term count such as “237 terms to learn”.
- Why it converts
- Shows the range of topics with real course names and counts. The caption says “all” without defining it, but the cards make the claim concrete.
#5
Prepare for USMLE, PLAB, MCCQE, OET
- usmlenot in name
- plabnot in name
- What it shows
- A progress screen: “You have completed the course for 76%”, bars for Anatomy, Diagnostics, Pediatrics and Surgery, and counts for completed tasks and mistakes to review.
- Why it converts
- Names four exams a target user may be preparing for, so people preparing for those exams see their goal. The progress screen shows how the app tracks study.
#6
Real-life cases of medical practice
- medical practicenot in name
- What it shows
- A chat about Gastroesophageal Reflux Disease: a patient message about a burning pain, a typed reply, and a black badge reading “x50 cheaper than a real tutor”.
- Why it converts
- Shows the practice format as a patient conversation, which is a concrete use case. The “x50 cheaper than a real tutor” line is the app’s own claim and gives no source.
Icon and design system
What makes the page read as one brand at a glance.
- One character, a bird dressed as a doctor, signals “medical” at a glance.
- The green background matches the green used across the screenshots.
- It is a detailed rendered illustration with no text, so fine detail like the glasses may blur at the smallest sizes.
- The character is a bird, not a tool or a book, so it does not say “English” or “learning” by itself.
- 01
Proof on the first image
The first image puts a rating badge and a user-group badge at the top.
- 02
Headline over a real screen
Most images pair one large caption with a phone showing an app screen, so each claim has something to check against.
- 03
Exam names as captions
One caption lists four exams by name. People preparing for those exams may look for them, so the names speak to a specific group.
- 04
Dark opening, light body
The first two images use a dark green background, the rest a pale green. Bold dark type and the same phone frame keep the later images consistent with each other.
- 05
Mixed message types
The set mixes a product screen, a mascot image, a language list and a price claim. The language list and the mascot show no product screen.
ASO score breakdown
75 of 100 points. The full rule is under “How the ASO score works” below.
- App name17 / 25
- Uses 22 of 30 characters7.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more0/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system0/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings16 / 25
- 4.8 average (full marks at 4.8)15/15
- 1,726 ratings (full marks at 100,000)1.2/10
- Freshness14 / 15
- Last update 44 days ago (full marks within 30)13.6/15
Where the points are
- Ask happy users for a rating+9 pts
4.8 stars from 1,726 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+8 pts
8 characters are free. Add the next most important search term.
- Ship an update+1 pts
The last update was 44 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
3 caption terms aren't in the app name: usmle, plab, medical practice. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the main skill and a real task screen in screenshot 1.
- Put a rating or user badge where the eye lands first, and use only numbers that are true.
- Name the exams, topics or jobs in large caption text, in the words your users use.
- Give each caption a phone screen that proves it, not only a character or a list.
- Keep one background and type style across the set, or change it on purpose.
- Tie any price or savings claim to a clear comparison on the image.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Medical English - Doxa”, which uses 22. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Medical English uses them for medical english and medical english.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Medical English uses 9.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Medical English - Doxa on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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