Updated ASO teardown, US App Store
LazyFit: Workout For Beginners App Store optimization
A Health & Fitness app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 100K−53.8% vs previous month
- Est. monthly revenue
- $803K−26.3% vs previous month
- Est. revenue ÷ downloads
- $8.03
- Rating
- 4.7★82.2K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
7 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Results In 28-Days
- 28-daynot in name
- What it shows
- A 28-day calendar with checked-off days, a before and after photo pair, and a weight chart ending at a “Goal” marker with “-25 lbs”.
- Why it converts
- Leads with the outcome, not the workout screen. The day calendar hints at a daily plan. The photo and chart are the app's own claim, so a visitor may or may not believe them.
#2In search results
Easy To Follow
- What it shows
- A woman doing a seated knee lift on a chair, with dotted lines over her body, a 00:23 timer, the move name “Alternating High Knees” and an orange “No Equipment” tag.
- Why it converts
- Shows what a session looks like, which answers “what is this app” for the first time. The “No Equipment” tag removes a common objection before download.
#3In search results
Hit Target Area
- target areanot in name
- What it shows
- Four cards labeled ARMS, BELLY, BUTT and LEGS. Each pairs a glowing body outline with a person on a mat.
- Why it converts
- The labels are plain words people already use for goals. A visitor can find their own body area in one glance.
#4
1,000+ Exercise
- chair yoganot in name
- wall pilatesnot in name
- What it shows
- A category list in an app screen (Chair Aerobics, Couch & Bed, De-stress, Chair Yoga, Wall Pilates, Meditation, Weight Loss), a Chair Yoga row with kcal and minutes, and a Target Areas row.
- Why it converts
- A printed count plus named categories show range. Chair Yoga and Wall Pilates are specific terms that people look for. The UI text is small at thumbnail size.
#5
Connect TV &Apple Watch
- apple watchnot in name
- What it shows
- An Apple Watch showing 103 heart rate, a TV-style frame with a woman on a mat, and a large photo of an older woman lying on a mat.
- Why it converts
- Shows two ways to use the app beyond the phone. The photo of an older woman suggests the app is not only for young users.
#6
Easy Meal Plans
- meal plansnot in name
- What it shows
- A week strip with dates, and lunch cards for Chicken Salad (360 kcal, 20 mins) and a fish dish (280 kcal, 15 mins) with food photos.
- Why it converts
- Adds a second benefit, food, to a workout app. Food photos give the set a different look from the body photos before it.
Icon and design system
What makes the page read as one brand at a glance.
- The icon is the app name in script type, not a symbol. It does not say “workout” by itself.
- The pink-red background is the same color as the screenshot backgrounds, so icon and gallery look like one brand.
- Script lettering is a fine detail. It may be hard to read at the smallest sizes.
- 01
Big white headline on red
Most images use a short two-line white headline on the same pink-red background. The message is readable at thumbnail size.
- 02
Outcome first, then how it works
The first image shows a result. The next images show a session, body areas, the exercise library, devices and meals.
- 03
Plain words users use
Captions use terms such as target area, meal plans and Apple Watch. Chair Yoga and Wall Pilates appear inside the app screens.
- 04
Real people in most frames
Photos of people exercising fill most images, with the phone UI as support.
- 05
Proof is the app's own claim
The set prints “Results In 28-Days”, a “-25 lbs” chart and “1,000+ Exercise”. No rating, award or press mention appears on the images.
ASO score breakdown
91 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings23 / 25
- 4.7 average (full marks at 4.8)13.1/15
- 82,248 ratings (full marks at 100,000)9.6/10
- Freshness15 / 15
- Last update 16 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+2 pts
4.7 stars from 82,248 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: 28-day, target area, chair yoga, wall pilates, apple watch, meal plans. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Put one short headline on each screenshot, in large type.
- Show the result your user wants in the first image.
- Show the app in use by the second or third image, so a visitor learns what it is.
- Name the body area, goal or tool your user wants, in their words.
- Keep one background color and headline style across the set, and match the icon.
- Add a rating, award or user count to an image if you have a real one.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “LazyFit: Workout For Beginners”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. LazyFit uses them for 28-day and target area.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. LazyFit uses 7.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- LazyFit: Workout For Beginners on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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