Updated ASO teardown, US App Store
SuperChinese - Learn Chinese App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 51K−15.7% vs previous month
- Est. monthly revenue
- $202K+1.2% vs previous month
- Est. revenue ÷ downloads
- $3.96
- Rating
- 4.9★3.9K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
9 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
10,000,000+ Chinese Learner's Choice
- What it shows
- A large “10,000,000+” user count, two badges (“Deep AI Integration”, “20 Years of Teaching Experience”) and a lesson map with Self-introduction and Occupations nodes.
- Why it converts
- Leads with a printed user count and two claims. Those are trust signals, and the caption names no feature. The count is the app's own claim.
#2In search results
Real-life Conversations 15 mins a day, speak like a native
- conversationsnot in name
- What it shows
- An illustrated city scene with a person taking a photo, above a Chinese sentence with pinyin and an English translation.
- Why it converts
- Shows a lesson as a scene, not a menu. The sub-line gives a time commitment a visitor can picture. “Speak like a native” is a vague promise.
#3In search results
Your Personal AI Chinese Tutor
- ai chinese tutornot in name
- What it shows
- A chat with a tutor avatar. A learner asks about two Chinese words and gets an answer with pinyin and examples.
- Why it converts
- Shows a concrete question and answer, so the AI claim is not just a label.
#4
Practice Relevant Topics with AI
- practice topicsnot in name
- What it shows
- Two phones: a list of chat scenarios with topic and level filters, and a “Making new friends” dialogue.
- Why it converts
- Shows the topic list, so a visitor sees the range.
#5
AI-based Proficiency Test
- proficiency testnot in name
- What it shows
- A question “Which level of Chinese do you want to reach?” with an HSK4 card and a bar chart from HSK 1 to 9 with one bar highlighted.
- Why it converts
- Speaks to a visitor who wants a level goal. The highlighted bar gives one clear focal point. HSK is a term learners of Chinese look for.
#6
Comprehensive Learning Path
- learning pathnot in name
- hsknot in name
- What it shows
- A stack of cards for Levels 1 to 6, each with an HSK book and “24 lessons”.
- Why it converts
- Shows how the course is laid out and how much content there is.
Icon and design system
What makes the page read as one brand at a glance.
- One character, a monkey face, is the single focus. It does not say “Chinese” by itself, so the name has to carry that.
- Orange and red match the orange accents in the screenshots, so icon and gallery look related.
- No text and little fine detail, so it should stay recognizable at small sizes.
- 01
Headline plus one sub-line
Most images after the first have a large bold headline and a short grey line that adds a detail, such as “15 mins a day”.
- 02
AI named in three captions
“AI” appears in the captions for the tutor, the topics and the test. The set repeats one theme.
- 03
Printed user count first
The first image opens with “10,000,000+” in large orange type. It is the app's own claim, with no source shown.
- 04
Pastel backgrounds that change by image
The color shifts between peach, light blue and lavender, and the layout stays close to the same. It reads as one set.
- 05
Device frame with a card breaking out
Several images pull a card or image past the phone frame, such as the city scene and the bar chart. This gives each image one focal point.
ASO score breakdown
80 of 100 points. The full rule is under “How the ASO score works” below.
- App name19 / 25
- Uses 28 of 30 characters9.3/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more0/5
- Screenshots28 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for8.3/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings18 / 25
- 4.9 average (full marks at 4.8)15/15
- 3,888 ratings (full marks at 100,000)2.9/10
- Freshness15 / 15
- Last update 5 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+7 pts
4.9 stars from 3,888 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
6 caption terms aren't in the app name: conversations, ai chinese tutor, practice topics, proficiency test, learning path, hsk. Captions don't count for search; the subtitle and the 100-character keyword field do.
- Win back installs
Downloads fell 15.7% while revenue rose 1.2%. A product page that converts more of its visitors wins installs back without more ad spend.
Apply it to your app
A checklist for your next product page update.
- Show what the app does in image 1. Add a user count as support, not as the whole message.
- Keep a number or claim large only when you can stand behind it.
- Give each image one headline and one short sub-line with a concrete detail.
- Use the words your learners use, such as a level system, in captions.
- Show a real example of the feature, such as a question and answer, not only a label.
- Keep small UI text to a minimum. Enlarge the one element that carries the point.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “SuperChinese - Learn Chinese”, which uses 28. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. SuperChinese uses them for conversations and ai chinese tutor.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. SuperChinese uses 9.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- SuperChinese - Learn Chinese on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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