Updated ASO teardown, US App Store
Freespoke - Perspective Search App Store optimization
A Utilities app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 18K+0% vs previous month
- Est. monthly revenue
- $21K+0% vs previous month
- Est. revenue ÷ downloads
- $1.17
- Rating
- 4.6★4.6K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
The Truth gets buried We help you find it.
- What it shows
- A phone showing the Freespoke home screen with a search box that reads “Privately search for full context…”, and the Freespoke logo below the phone.
- Why it converts
- Opens with a claim about the problem, then the app. The search box is visible, but the slogan does not say what the app does. A visitor has to connect the dots.
#2In search results
Uncover stories Big Tech won't show.
- What it shows
- A news feed for the search “Iran nuclear”, with source tags marked Left and Right, an “Explore Perspectives” button and a left-versus-right source count.
- Why it converts
- The first image that shows the product in use. Labeled sources make the “perspective” idea in the app name visible. The caption is a claim, not a described benefit.
#3In search results
Information in private. Fully anonymous. No selling data.
- anonymousnot in name
- What it shows
- A web-style results page for “Hubble Space Telescope” with tabs for All, Images, Maps and Shopping, an overview box and news results.
- Why it converts
- Shows that the app also works as an ordinary search engine. The privacy lines are the app's own claims.
#4
Discover podcasts and independent voices.
- podcastsnot in name
- What it shows
- Search results for a person's name with podcast episodes, each with a Play Clip button, a quote from the audio and a progress bar.
- Why it converts
- Shows a result type people may not expect from a search app. The audio player makes the benefit visible without reading the caption.
#5
- What it shows
- A badge reading “Over 4.5K ratings” and 4.6/5 with stars, three phones behind a large user review quote, and “Made with ♥ in the U.S.A.”
- Why it converts
- A rating and a user quote are social proof printed on the image. No caption states a feature, so this image answers trust, not what the app does.
#6
See, question, Fact-check.
- fact-checknot in name
- What it shows
- A summary screen for a news story with source logos, a Quick Summary, Key Points, a “4 summaries left today” notice and an “Ask anything..” box.
- Why it converts
- Shows the AI summary and question box, a different use from search. The “summaries left today” notice is a visible limit on the free use.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, a torch, with no text, so it stays simple at small sizes.
- Orange and teal match the logo shown at the bottom of the screenshots.
- The torch does not say “search” or “news” by itself. The name and subtitle carry that meaning.
- The white background may need a check in dark or tinted icon modes.
- 01
Bold claims as captions
Several captions state a stance, such as “Uncover stories Big Tech won't show.”
- 02
One caption style on most images
Most images use large navy serif text on a light gray background, a phone frame, and the logo at the bottom. The set reads as one brand.
- 03
Four different uses
News with labeled sources, ordinary web results, podcast clips and an AI summary. Four images each show one of them.
- 04
Rating and review as one image
The 4.6/5 badge and a user quote sit together on one image. The image has no caption, so it works as proof only.
- 05
Brand logo repeated
The same logo sits under the phone on most images. It builds recognition.
ASO score breakdown
79 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 30 of 30 characters10/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots24 / 35
- Caption on every screenshot4.2/5
- Each caption names a feature people search for5/10
- First screenshot shows the main use0/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings15 / 25
- 4.6 average (full marks at 4.8)11.2/15
- 4,619 ratings (full marks at 100,000)3.3/10
- Freshness15 / 15
- Last update 21 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+10 pts
4.6 stars from 4,619 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
3 caption terms aren't in the app name: anonymous, podcasts, fact-check. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app does in the first caption, not only why it exists.
- Show a real result screen in the first image, not an empty home screen.
- Name the benefit in plain words. A slogan makes the visitor guess.
- Keep one caption style, one background and one frame across the set.
- Print your rating or a user quote on an image, and keep the numbers true.
- Make sure long captions stay readable when the image is shrunk to a thumbnail.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Freespoke - Perspective Search”, which uses 30. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Freespoke uses them for anonymous.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Freespoke uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Freespoke - Perspective Search on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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