Updated ASO teardown, US App Store
Readle: Learn Languages Daily App Store optimization
A Education app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 20K+343.6% vs previous month
- Est. monthly revenue
- $50K+343.6% vs previous month
- Est. revenue ÷ downloads
- $2.50
- Rating
- 4.7★1.5K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
8 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
Learn Languages with Daily Stories & News Curated by Educators
- learn languagesin name
- daily storiesnot in name
- What it shows
- A phone showing a story feed titled “Discover Readle”, with news cards and level filters. Six flag buttons sit below the caption: Spanish, French, German, English, Japanese, Chinese.
- Why it converts
- Says what the app is and what you get: language learning through daily stories and news. The flags show which languages it covers, so a visitor can check theirs in one glance.
#2In search results
2,000+ Story-Based Language Lessons A1 Beginner to C1 Mastery Level Up Now & Feel Confident
- language lessonsnot in name
- What it shows
- The same story feed with the A1 level selected and filter chips from A1 to C1. The caption prints “2,000+” lessons and the A1 to C1 range.
- Why it converts
- Gives a concrete size (“2,000+”, the app's own claim) and a level range, so beginners and advanced learners can both see a fit. The level filter in the phone backs up the caption.
#3In search results
Triple Your Vocabulary Faster Instant Dictionary, Conjugations, Audio & Sentence Translations
- vocabularynot in name
- dictionarynot in name
- What it shows
- A story page in French and English with a highlighted word and a small word panel above it. Tabs read Story, Quiz, Keywords, Grammar.
- Why it converts
- Names a benefit in the headline and the tools behind it in the second line.
#4
Flashcards with Story Context 85% Better Word Retention through Story Connections
- flashcardsnot in name
- What it shows
- A flashcard for the French verb “être” with “to be” below it. A story sentence sits under the card.
- Why it converts
- Shows the one idea that sets this feature apart: cards tied to a story sentence. The “85%” figure is the app's own printed claim and is not checked here.
#5
Create Your Audio Playlists Save Your Favorites & Listen on the Go
- audio playlistsnot in name
- What it shows
- A “Learned stories” list with level filters and a play control, plus story rows with thumbnails.
- Why it converts
- Shows a use outside the app screen: listening on the go. It adds a reason for people who want audio, not only reading.
#6
Grammar Bites Made Simple with Real Examples from Stories & Easy Explanations
- grammarnot in name
- What it shows
- The Grammar tab open on a story, with a card on the French verb “faire”: an example sentence, a description and a short conjugation table.
- Why it converts
- Covers a common topic, grammar, and shows a real card instead of a list of features. The caption promises simple explanations and the card looks short and plain.
Icon and design system
What makes the page read as one brand at a glance.
- One symbol, an open book, points to reading, and the name is printed above it.
- The text is large and the shape is simple, so it should stay readable at small sizes.
- The teal-green background matches the screenshot backgrounds, so icon and gallery look like one brand.
- 01
Headline plus a second line
Captions have a headline and a second line that adds detail. The headline carries the message and the second line lists the specifics.
- 02
A highlighted phrase in the captions
A key phrase is set in bold with a yellow underline or yellow text, such as “Daily Stories & News” and “Feel Confident”.
- 03
Same frame across most images
Most images have text on the left, a phone on the right, a teal gradient behind, and the logo with language flags at the bottom left. The set looks like one system.
- 04
Feature names in the captions
Captions name vocabulary, flashcards, conjugations, audio and grammar. A visitor can find their own need in the set.
- 05
Numbers as the app's own claims
“2,000+” lessons and “85%” word retention are printed as claims. There is no rating or award on the images, so the numbers carry the proof alone.
ASO score breakdown
84 of 100 points. The full rule is under “How the ASO score works” below.
- App name25 / 25
- Uses 29 of 30 characters9.7/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings14 / 25
- 4.7 average (full marks at 4.8)13.1/15
- 1,524 ratings (full marks at 100,000)0.9/10
- Freshness15 / 15
- Last update 7 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+11 pts
4.7 stars from 1,524 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
7 caption terms aren't in the app name: daily stories, language lessons, vocabulary, dictionary, flashcards, audio playlists, grammar. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Say what the app is in the first image, and show the real screen next to it.
- Use a large headline and keep the second line short.
- Name the features in the captions, using the words your users use.
- Show the options a visitor wants to check, such as languages or levels, as icons they can scan.
- Keep one frame, one color family and one caption style across the set.
- Add a rating, award or press mention if you have one, and place it early.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Readle: Learn Languages Daily”, which uses 29. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Readle uses them for learn languages, language lessons and vocabulary.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Readle uses 8.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Readle: Learn Languages Daily on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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