Updated ASO teardown, US App Store
AI Photo Generator: ARTA App Store optimization
A Photo & Video app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 90K+0.4% vs previous month
- Est. monthly revenue
- $201K+0.4% vs previous month
- Est. revenue ÷ downloads
- $2.23
- Rating
- 4.3★81.6K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
4 screenshots of up to 10. The first 3 show in search results when there's no preview video.
#1In search results
Hundreds of Viral Templates
- templatesnot in name
- What it shows
- A small round selfie with an arrow pointing to two styled photos of the same woman, one in a restaurant and one in a poppy field.
- Why it converts
- Shows the result first: one selfie becomes finished, shareable photos. The caption names templates, a feature people look for, and the large white type reads at small size.
#2In search results
Make Edits in a Tap
- editsnot in name
- What it shows
- A text prompt reading “Make me a Parisian girl” above an “After” photo, with the original photo in a corner inset.
- Why it converts
- Shows the input, the prompt and the output together. A visitor sees how little effort an edit takes. “In a tap” is a benefit, not a feature name.
#3In search results
AI Photo Editor Smart & Precise
- ai photo editornot in name
- What it shows
- An edited photo of a person in front of the Eiffel Tower with a “Paris VLOG” text sticker, plus a Generate button and undo and redo controls.
- Why it converts
- Names the app's category in the caption, so a visitor knows what kind of tool this is. The editor screen shows there is more to it than one-tap filters. “Smart & Precise” is a general claim with no proof on the image.
#4
Perfect Shots From One Selfie
- selfienot in name
- What it shows
- A Trending screen with a grid of styled portraits in different settings and looks.
- Why it converts
- States the promise in plain words: one selfie in, many photos out. The grid gives a sense of range. “Perfect” is the app's own claim.
Icon and design system
What makes the page read as one brand at a glance.
- One bold white shape on a flat dark background. There is no text.
- The icon does not say “photo” or “AI” on its own. The name and screenshots carry that meaning.
- The near-black background matches the dark backgrounds of the screenshots, so icon and gallery look like one brand.
- Simple shape with no fine detail, so it should stay clear at small sizes.
- 01
Two-weight captions
A light line and a bold line in white on dark grey. The bold line carries the key phrase.
- 02
Result before explanation
The first image shows finished photos from a selfie. How it works comes in the later images.
- 03
Before and after in one frame
A corner inset holds the original photo, so the change is visible without reading anything.
- 04
Real prompt on screen
The prompt “Make me a Parisian girl” appears above the edited photo. A visitor sees what to type.
- 05
Photos do the selling
Photos of people and places fill most images.
ASO score breakdown
76 of 100 points. The full rule is under “How the ASO score works” below.
- App name18 / 25
- Uses 24 of 30 characters8/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more0/5
- Screenshots30 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for10/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal0/5
- Ratings15 / 25
- 4.3 average (full marks at 4.8)5.6/15
- 81,553 ratings (full marks at 100,000)9.6/10
- Freshness13 / 15
- Last update 55 days ago (full marks within 30)12.5/15
Where the points are
- Ask happy users for a rating+10 pts
4.3 stars from 81,553 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Use the rest of the app name+7 pts
6 characters are free. Add the next most important search term.
- Ship an update+2 pts
The last update was 55 days ago. A new version also refreshes the "What's New" notes people read before they download.
- Check caption terms against your subtitle and keywords
4 caption terms aren't in the app name: templates, edits, ai photo editor, selfie. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the finished result in screenshot 1, not the menu that makes it.
- Put the input and the output in the same frame so the change is clear.
- Name your category in a caption when the app name does not do it.
- Use a light line and a bold line so the key phrase stands out.
- Keep the dark or light background the same on every image and match the icon.
- Add a rating, award or user count if you have a real one. This set shows none.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “AI Photo Generator: ARTA”, which uses 24. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. AI Photo Generator uses them for templates, edits and ai photo editor.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. AI Photo Generator uses 4.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- AI Photo Generator: ARTA on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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