Updated ASO teardown, US App Store
Babysits - Find Babysitters App Store optimization
A Lifestyle app's App Store page, taken apart: the screenshots and why each one helps people decide to download, the icon and design system, and an ASO score out of 100.
- Est. monthly downloads
- 30K+4% vs previous month
- Est. monthly revenue
- $50K+4% vs previous month
- Est. revenue ÷ downloads
- $1.67
- Rating
- 4.5★1K ratings
Downloads and revenue are third-party est. for the US App Store, latest month vs the month before. Revenue includes renewals, so revenue ÷ downloads is a rough ratio, not what a new user pays. Estimates as of ; rating and dates from the App Store, .
Screenshots and why they convert
7 screenshots of up to 10, the first 6 shown here. The first 3 show in search results when there's no preview video.
#1In search results
The childcare platform trusted by families
- babysitternot in name
- What it shows
- A map of Rotterdam with sitter pins, a search bar with filters, and a “See 300+ results” list. A profile card shows a verified sitter, a “Supersitter” tag, a star rating, experience and €8.00/hr.
- Why it converts
- Shows what the app does in one frame: search nearby sitters and see price and experience. The caption is the app's own claim of being trusted by families.
#2In search results
Find your perfect babysitter
- babysitternot in name
- What it shows
- A sitter profile with a photo, age, distance, hourly rate, 22 reviews, a short bio and a “Contact” button. A monster mascot peeks over the phone.
- Why it converts
- Shows what a parent sees before choosing someone. Price, distance and reviews sit on one screen. The caption names the thing people look for.
#3In search results
Connect with qualified babysitters
- babysittersin name
- What it shows
- A chat thread between a parent and a sitter about availability and an interview, with a “Request a booking” button.
- Why it converts
- Shows the next step after finding a sitter: talk first, then book. Seeing a real conversation makes the flow easy to picture.
#4
Plan babysitting appointments
- babysittingnot in name
- What it shows
- A booking request form with a date and time picker enlarged beside the phone, a note about requesting without obligation and a “Send booking request” button.
- Why it converts
- Shows that booking is a short form. The enlarged picker stays readable at small size. The caption names the task, not just the feature.
#5
Loved by people like you
- What it shows
- Four review cards with five-star ratings, first names and short quotes about finding sitters and customer service.
- Why it converts
- Social proof from parents, written in their words.
#6
Why use Babysits
- What it shows
- Four icons with labels: security features, ID verification for members, reliable support, and free for babysitters.
- Why it converts
- Sums up the reasons to choose the app in short labels. It puts trust points as plain text on one screen. The labels are the app's own claims.
Icon and design system
What makes the page read as one brand at a glance.
- One simple shape: an adult figure that curves around a child. It points to care, not to a specific feature.
- Flat teal background with white shapes and no text, so it stays clear at small sizes.
- The teal matches the pins, buttons and mascot in the screenshots, so icon and gallery look like one brand.
- 01
Large dark captions on a pale background
Bold black text in one or two lines at the top of most images. Contrast is high, so it reads at search-result size.
- 02
The product shows the whole path
The first four images follow one path: search, profile, chat, then booking. Each is one step a parent takes.
- 03
Tilted phones with enlarged pieces
Phones sit at an angle, and the key card or picker is pulled out of the frame. The important part stays visible.
- 04
Mascot ties the set together
A teal monster appears on several images, and the pink and teal palette repeats. It gives a warm, friendly tone.
- 05
Trust is spread through the set
Verified badges and ratings in the first image, reviews and ID verification later. Printed claims are the app's own.
ASO score breakdown
80 of 100 points. The full rule is under “How the ASO score works” below.
- App name24 / 25
- Uses 27 of 30 characters9/10
- Brand + keyword phrase10/10
- Keywords fill half the name or more5/5
- Screenshots32 / 35
- Caption on every screenshot5/5
- Each caption names a feature people search for6.7/10
- First screenshot shows the main use5/5
- One consistent design system5/5
- Readable at search-result size5/5
- Trust signal5/5
- Ratings9 / 25
- 4.5 average (full marks at 4.8)9.4/15
- 1,014 ratings (full marks at 100,000)0/10
- Freshness15 / 15
- Last update 6 days ago (full marks within 30)15/15
Where the points are
- Ask happy users for a rating+16 pts
4.5 stars from 1,014 ratings. Apple's in-app rating prompt can be shown up to 3 times a year; show it right after a user finishes something in the app.
- Check caption terms against your subtitle and keywords
2 caption terms aren't in the app name: babysitter, babysitting. Captions don't count for search; the subtitle and the 100-character keyword field do.
Apply it to your app
A checklist for your next product page update.
- Show the first search or result screen in image 1, not a menu.
- Write captions as the task a user wants done, such as “Find your perfect babysitter”.
- Walk through the main user path, one step per image.
- Pull the key card or control out of the phone frame so it reads when small.
- Keep one caption style, one palette and one mascot across the set.
- Add real review quotes or a short list of trust points once the product is shown.
How the ASO score works
- 01
App name, 25 points
Up to 10 for how much of Apple's 30 characters it uses, 10 for a brand + keyword structure, 5 when keywords fill half the name or more.
- 02
Screenshots, 35 points
Captions on every image, captions that name searched features, a first screenshot that shows the main use, one design system, readability at search size, and a trust signal.
- 03
Ratings, 25 points
Up to 15 for the average (from 4.0, full marks at 4.8) and 10 for the count (from 1,000, full marks at 100,000 ratings).
- 04
Freshness, 15 points
Full marks for an update in the last 30 days, falling to zero at 180 days. 85+ is excellent, 70+ strong, 50+ fair.
Common questions
What is an ASO score?
A 100-point check of the parts of an App Store page you control: the app name, screenshots, ratings and how recently the app was updated. It's our own scoring rule, shown in full on this page, not a number from Apple. Use it to compare your page with apps that already sell well in your category.
How long can an app name be on the App Store?
30 characters. A common pattern is a short brand followed by the main thing people search for, like “Babysits - Find Babysitters”, which uses 27. Apple also gives you a 30-character subtitle and a 100-character keyword field for more terms.
Which screenshots show up in App Store search results?
The first one to three, when the app has no preview video. That's why the first three should cover the main reasons people download. Babysits uses them for babysitter, babysitter and babysitters.
How many screenshots can an iPhone app have?
Up to 10 per device size. Apple recommends focusing each screenshot after the first on one main benefit or feature. Babysits uses 7.
Where do the download and revenue numbers come from?
They're third-party estimates for the US App Store, not figures reported by the developer. Treat them as a sense of scale. Growth compares the latest month with the month before.
Do screenshot captions help an app rank in search?
Apple says search results use text matches in the app name, subtitle, keywords and primary category, plus user behavior such as downloads, ratings and reviews. Captions aren't on that list: they help people who already see the app decide to download. When a caption names something people search for, put that term in the keyword field too.
Where the numbers come from
- Apple: Creating your product page
- App name limit (30 characters), up to 10 screenshots, the first one to three shown in search results, keyword field.
- Apple: App Store search
- Search results use text relevance (name, subtitle, keywords, primary category) and user behavior (downloads, ratings, reviews).
- Apple: Ratings, reviews and responses
- The in-app rating prompt can be shown up to three times in a 365-day period.
- Babysits - Find Babysitters on the App Store
- Name, developer, category, icon, screenshots, rating, release and update dates (US storefront), checked Nov 4, 2026.
- Downloads and revenue
- Third-party est. for the US App Store, latest month, pulled Oct 29, 2026. Not reported by the developer.
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